While we know how important content marketing is to generating interest and sales, and have...
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Turning industry stereotypes into powerful points of difference
Whether we like it or not people make assumptions about us, our business and even...
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The four-step formula for more powerful marketing and advertising
Every day your customers are bombarded with hundreds of marketing messages and advertisements. They are...
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Four headlines that engage and convert customers
Whether you need to capture the attention of a potential customer on your website, convince...
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How to turn a mistake into a marketing opportunity
While mistakes in business can fill us with dread and embarrassment, like many other times...
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Three tips to help you build your email list
With so much focus placed on how many likers, followers and connections we have on...
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Marketing words that boost engagement and conversions
Words are powerful. They can move us, engage our emotions in ways we don’t even...
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Resell, Upsell and Cross-Sell – Little words that bring in big money
One of the fastest ways to make more sales is to get your existing customer...
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Five questions to help you tell the story
Stories are powerful. We not only remember them long than we remember facts, they engage...
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How to avoid burnout and burning clients in busy times
When you're working late nights and early mornings, constantly pushing yourself to work harder, increase...
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How to respond successfully to a media call-out
With the help of social media and websites like SourceBottle.com you can intercept media call-outs...
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How to get testimonials that convert sales
You saying you're great is one thing, but a customer saying you're great? That can...
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Questions to ask when writing or reviewing your website copy
The words on your website can be the difference between a website browser and a...
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10 Marketing Tools and Apps to Make Your Life Easier
Marketing is one of the most essential areas of business yet it can also be...
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Six usability mistakes businesses make with their web copy
When it comes to writing for the web, to make your copy truly effective there...
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Four ways to identify more business opportunities
To be successful entrepreneurs we need to be continually innovating and looking for opportunities to...
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How to avoid being overwhelmed by your competitors
Researching your competitors can be a great way to keep up to date with industry...
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Finding your point of difference
In business it pays to be different, but when you’re selling the same products or...
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Eight tips to generate more repeat customers
Repeat customer sales are the cheapest and easiest business you will ever generate, so it...
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Five ways to stay in touch with your customers – and have them look forward to it
When it comes to increasing your sales and overall profitability, one of the best places...
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