The gift of a crappy first draft

The deadline is looming. The ticking clock is getting louder by the minute as you...
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The power of your customers discomfort

In business, we’re told to identify the problem we solve to appeal to the customers...
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How to use bridging phrases to get your message across

Whether you are in a media interview, investor pitch, sales meeting or speaking in front...
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Four questions to ask before you rebrand

With a growing need to innovate and compete to keep our customers' attention, rebranding can...
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How to build your personal brand

We live in a world that is becoming increasingly connected; yet disconnected at the same...
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Why you need to update your headshot

With business becoming more global and much of our networking and marketing done online, it...
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Six ways to overcome creative blocks

In the age of innovation, creativity is essential for your business growth and survival. With...
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Three ways to build a customer-centric business

As research and experience are showing us, customers want more than products and services from...
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How to identify your innovators and early adopters

When it comes to building momentum for your startup, a great idea and team will...
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The introvert’s guide to marketing and self-promotion

We all know that marketing and promotion is an essential part of business – but...
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Copywriting tricks for more memorable marketing

Every day we are exposed to thousands of brands and marketing messages. Texts, emails, social...
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40 Questions to Help You Develop Buyer Personas

When it comes to putting together a successful marketing campaign you need to know your...
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Five reminders for start up or start over entrepreneurs

Being an entrepreneur can be an incredibly rewarding and challenging journey. While we can have...
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Three startup marketing traps to avoid

There is nothing more thrilling than having an idea, bringing it to life and watching...
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Six tips for more persuasive marketing

With customers bombarded with so many brands and advertisements each day, it is your job...
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Four ways to reignite passion in the New Year

December is often a month of extremes in business. You are either incredibly busy or...
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Four questions you MUST ask to get to know your customers

Whether you are designing a product, developing a marketing strategy or writing a blog post...
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Are your motives costing you business?

Networking can be an interesting experience. While you meet a lot of different personalities and...
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To niche or not to niche?

It's an age-old question that many business owners struggle to answer. But the truth is...
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How to stay relevant in the mind of your customers

Few things can kill your business faster than becoming irrelevant to your customers. The hard...
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