Marketing – Velocity Media

Want to make your marketing magnetic?
Attract more customers with compelling marketing

The buyer’s journey has changed. Customers do their own research, consume content to support their decision making, connect with brands across multiple mediums and search for meaning in the products they purchase and the brands they buy from.

This means your marketing needs to be more evocative, engaging and enticing than ever before.

Is your marketing creating the right reaction?

“Good marketing makes the company look smart. Great marketing makes the customer feel smart.”

– Joe Chernov

When marketing is done right, it not only builds brand presence, customer relationships and profitability, it helps you find your tribe. Those people you really want to work with – and who really want to work with you.

But let’s make something clear from the start. Marketing magic doesn’t happen due to huge budgets, flashy campaigns or outrageous stunts. It happens when you truly understand the people you serve, meet their needs, build their trust in you and help them take action in a way that benefits both of you.

Great marketing is done by putting your customer first. It strips back the ego and focuses on solving their problems and meeting their needs, so when it comes to making a buying decision, doing business with you is a no brainer.

Applying the scientific method to marketing

Taking a scientific yet creative approach to marketing, we treat marketing as it should be – one continual experiment that improves and evolves over time to get greater results.

Going beyond implementing surface marketing strategies, we delve deep into your brand positioning and work closely with you on your key messages to ensure your marketing is developed with your customer in mind and your message is clear, captivating and compelling.

We’ve made the science of persuasion, buyer psychology and neuromarketing our lifelong passion so that every word we write and campaign we create is designed to get a reaction with your customers.

Step 1 Make observations

Look at what is and isn’t working
Seek client, staff and management feedback
Examine frustrations, objections and hold points

Step 2 Research

Conduct a SWOT and competitor analysis
Create buyer personas
Determine if brand strategy needs to change

Step 3 Formulate hypothesis

Decide what needs to be tested
Develop the marketing plan
Craft the relevant messages and materials

Step 4 Experiment

Test key messages and strategies
Utilise relevant platforms and mediums
Monitor results

Step 5 Draw conclusions

Analyse data results (analytics, client feedback, sales conversions)
Deduce what did/didn’t work
Implement necessary changes and experiment again

Want to create the right customer reaction with your marketing? Call us today on 0433 502 114 or email us.

Find your unique positioning with our FREE point of difference worksheet

Wondering how you can differentiate yourself in a crowded and noisy marketplace where you are selling the same products or services? Download our point of difference worksheet by filling in the form below.

Want to make your marketing magnetic?Attract more customers with compelling marketing