Brand Strategy

The elements you need to get the right customer reaction

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Copywriting

Where brand elements combine with the art of language and science of persuasion

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Marketing

Applying the scientific method to marketing

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Blog

The gift of a crappy first draft

The gift of a crappy first draft

The power of your customers discomfort

The power of your customers discomfort

How to use bridging phrases to get your message across

How to use bridging phrases to get your message across

Four questions to ask before you rebrand

Four questions to ask before you rebrand

How to build your personal brand

How to build your personal brand

Why you need to update your headshot

Why you need to update your headshot

Six ways to overcome creative blocks

Six ways to overcome creative blocks

Three ways to build a customer-centric business

Three ways to build a customer-centric business

How to identify your innovators and early adopters

How to identify your innovators and early adopters

The introvert’s guide to marketing and self-promotion

The introvert’s guide to marketing and self-promotion

Copywriting tricks for more memorable marketing

Copywriting tricks for more memorable marketing

40 Questions to Help You Develop Buyer Personas

40 Questions to Help You Develop Buyer Personas

Five reminders for start up or start over entrepreneurs

Five reminders for start up or start over entrepreneurs

Three startup marketing traps to avoid

Three startup marketing traps to avoid

Six tips for more persuasive marketing

Six tips for more persuasive marketing

Four ways to reignite passion in the New Year

Four ways to reignite passion in the New Year

Four questions you MUST ask to get to know your customers

Four questions you MUST ask to get to know your customers

Are your motives costing you business?

Are your motives costing you business?

To niche or not to niche?

To niche or not to niche?

How to stay relevant in the mind of your customers

How to stay relevant in the mind of your customers

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From our popular brand values and tone of voice worksheets to our customer emotional reaction worksheet and testimonial template, these FREE branding, copywriting and marketing resources will help you get to the heart of who you are, what you stand for and the value you provide.
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