Want your copy to connect, convince and convert? Create customer chemistry with the right words

You have 5-10 seconds to capture the attention of your customers. That’s the time it took you to read the headline and first sentence. In a noisy marketplace and world full of distraction, every word counts. The words you use in your branding and marketing need to be deliberate, strategic and designed to draw out the pain points of your customer, create an emotional reaction and compel them to act.

Are words really that important?

“One good illustration is worth a thousand words. But one clear picture built up in the reader’s mind by your words is worth a thousand drawings, for the reader colours that picture with his own imagination, which is more potent than all the brushes of all the world’s artists.”

– Robert Collier

In branding, it is your words that turn your business into a living breathing brand, a personality that your customers can get to know and like, find common ground and share values with and welcome into their hearts, minds and lives.

In marketing and advertising it is your words give meaning and context to your imagery and when crafted into a story, it’s your words that appeal to emotions, trigger the imagination, pull the heartstrings and ultimately create the desire for your customers to buy.

Copywriting is the art and science of strategically delivering words in a way that gets a prospect, customer, staff member, stakeholder or influencer to take some form of action. Without words – the right words – you miss the opportunity to provide context and meaning, direct attention and create a deep and meaningful connection with your customers.

What do you want from your copy?

Well-written copy is powerful. It captivates and compels readers to take action. It keeps potential customers reading on, turning 5 seconds into 30 seconds, 30 seconds into minutes and minutes into sales.

I want to create a brand that appeals to our customers and establishes what we stand for.
Brand copywriting
I want to connect with my customers, compels them to act and converts sales.
Marketing copywriting
I want creative and clever copy that helps us stand out in a unique and novel way.
Creative copywriting

Brand copywriting

Your brand needs to give your customers a reason to connect with you emotionally, to provide them with a shared goal, purpose or passion that will make them want to do business with you above any other competitor. To do this, you need to be able to articulate who you are and what you stand for and then communicate it in a way that appeals to your customers.

In the VM+C copy lab, we can help you establish clear, purposeful and engaging:

  • Brand & Product Names

  • Vision

  • Mission

  • Values

  • Manifesto

  • Tagline

  • Brand Promise

  • Brand Positioning Statement

Build a brand that your customers love and believe in. Call us today on 0433 502 114 or email us

Marketing Copywriting

To help you create the right customer reaction in your marketing, we don’t just write cleverly crafted copy. We use buyer psychology, neuromarketing techniques and brand strategy to capture attention and appeal to the ‘buy now’ buttons of your target market.

In the VM+C copy lab, we can help you create persuasive and engaging messages for your:

  • Advertisements

  • Award submissions

  • Auto Responders

  • Banners

  • Brochures

  • Biographies

  • Business Profiles

  • Blogs

  • Bulletins

  • Business Cards

  • Case Studies

  • Company Profiles

  • Direct Mail Letters

  • E-books

  • E-courses

  • Editorials

  • Email Series

  • Feature Articles

  • Flyers

  • Infomercials

  • Infographics

  • Landing Pages

  • Media Releases

  • Newsletters

  • Opt-In Resources

  • Operation Manuals

  • Phone Scripts

  • Pitch Decks

  • Podcast Descriptions

  • Podcast Episode Overviews

  • Processes

  • Product Specifications

  • Project Data Sheets

  • Proposals

  • Policies

  • Reports

  • Sales Letters

  • Social Media Profiles

  • Social Media Updates

  • Speaking Profiles

  • Speeches

  • Sponsorship Proposals

  • Tenders

  • Websites

  • Video Scripts

  • And more!

Turn your browsers into buyers with copywriting that converts. Call us today on 0433 502 114 or email us

Creative Copywriting

Need to be less predictable and more imaginative with your words? Perhaps you have a novel business, product or idea, want to be unique with your marketing to stand out in a crowded industry or really “wow” your customers.

We love to get our creative juices flowing and write outside the box, from limericks and lullabies to comics and character creation we know how to do fun and playful in a surprising, memorable and brand building way.

Have an idea you want to talk through or want to brainstorm about how you can stand out and be more memorable? Call us today on 0433 502 114 or email us

Find your brand voice with our FREE turn of voice worksheet

Want to find your brand voice and start connecting at a deeper level with your customers? Download our Tone of Voice worksheet by filling in the form below.

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