Want your copy to connect, convince and convert? Create customer chemistry with the right words
You have 5-10 seconds to capture the attention of your customers. That’s the time it took you to read the headline and first sentence. In a noisy marketplace and world full of distraction, every word counts. The words you use in your branding and marketing need to be deliberate, strategic and designed to draw out the pain points of your customer, create an emotional reaction and compel them to act.
Are words really that important?
“One good illustration is worth a thousand words. But one clear picture built up in the reader’s mind by your words is worth a thousand drawings, for the reader colours that picture with his own imagination, which is more potent than all the brushes of all the world’s artists.”
– Robert Collier
In branding, it is your words that turn your business into a living breathing brand, a personality that your customers can get to know and like, find common ground and share values with and welcome into their hearts, minds and lives.
In marketing and advertising it is your words give meaning and context to your imagery and when crafted into a story, it’s your words that appeal to emotions, trigger the imagination, pull the heartstrings and ultimately create the desire for your customers to buy.
Copywriting is the art and science of strategically delivering words in a way that gets a prospect, customer, staff member, stakeholder or influencer to take some form of action. Without words – the right words – you miss the opportunity to provide context and meaning, direct attention and create a deep and meaningful connection with your customers.
What do you want from your copy?
Well-written copy is powerful. It captivates and compels readers to take action. It keeps potential customers reading on, turning 5 seconds into 30 seconds, 30 seconds into minutes and minutes into sales.
I want to create a brand that appeals to our customers and establishes what we stand for.
I want to connect with my customers, compels them to act and converts sales.
I want creative and clever copy that helps us stand out in a unique and novel way.
Brand copywriting
Your brand needs to give your customers a reason to connect with you emotionally, to provide them with a shared goal, purpose or passion that will make them want to do business with you above any other competitor. To do this, you need to be able to articulate who you are and what you stand for and then communicate it in a way that appeals to your customers.
In the VM+C copy lab, we can help you establish clear, purposeful and engaging:
Brand & Product Names
Vision
Mission
Values
Manifesto
Tagline
Brand Promise
Brand Positioning Statement
Build a brand that your customers love and believe in. Call us today on 0433 502 114 or email us
Marketing Copywriting
To help you create the right customer reaction in your marketing, we don’t just write cleverly crafted copy. We use buyer psychology, neuromarketing techniques and brand strategy to capture attention and appeal to the ‘buy now’ buttons of your target market.
In the VM+C copy lab, we can help you create persuasive and engaging messages for your:
Advertisements
Award submissions
Auto Responders
Banners
Brochures
Biographies
Business Profiles
Blogs
Bulletins
Business Cards
Case Studies
Company Profiles
Direct Mail Letters
E-books
E-courses
Editorials
Email Series
Feature Articles
Flyers
Infomercials
Infographics
Landing Pages
Media Releases
Newsletters
Opt-In Resources
Operation Manuals
Phone Scripts
Pitch Decks
Podcast Descriptions
Podcast Episode Overviews
Processes
Product Specifications
Project Data Sheets
Proposals
Policies
Reports
Sales Letters
Social Media Profiles
Social Media Updates
Speaking Profiles
Speeches
Sponsorship Proposals
Tenders
Websites
Video Scripts
And more!
Turn your browsers into buyers with copywriting that converts. Call us today on 0433 502 114 or email us
Creative Copywriting
Need to be less predictable and more imaginative with your words? Perhaps you have a novel business, product or idea, want to be unique with your marketing to stand out in a crowded industry or really “wow” your customers.
We love to get our creative juices flowing and write outside the box, from limericks and lullabies to comics and character creation we know how to do fun and playful in a surprising, memorable and brand building way.
Have an idea you want to talk through or want to brainstorm about how you can stand out and be more memorable? Call us today on 0433 502 114 or email us
Find your brand voice with our FREE turn of voice worksheet
Want to find your brand voice and start connecting at a deeper level with your customers? Download our Tone of Voice worksheet by filling in the form below.