With business becoming more global and much of our networking and marketing done online, it can be hard to build a personal relationship with our customers – particularly when we will never meet many of them. But one way to get around this is through an up to date headshot.

As simple as it sounds having a photo on your social media profiles, or even on your email and business card, allows your customer to see and connect with you even though you aren’t in front of them.

With personal branding on my mind lately, I knew it was time to (finally) update my headshot – it was just one of those tasks that kept creeping down my to-do list – perhaps you can relate?  

Well in case you too have been putting it off, I thought I would share my experience with you to show it isn’t too scary or time-consuming (like some of you think it is); in fact, it can be pretty fun! So here goes…

After deciding it was time to get a new headshot for my LinkedIn profile I had a chance meeting with Elysia from Brisbane Headshots. She was funny, friendly and disarming (everything an introvert like me wants in a photographer), so I booked in to get my headshots done.

Elysia took me in via the Powder Room a gorgeous hair and makeup salon right next door who specialise in professional hair and makeup for headshots and weddings. My stylist Barbara was warm and friendly and took the time to chat about the look she would create to make sure I was comfortable. While she worked her magic, I sat back and sipped tea.

Then it came time to meet Paul, the lead photographer. We had a quick chat about outfit choices and the type of photos I was after (a natural headshot). He was softly spoken, but a true professional, and he quickly put me at ease. He even took the time to show me the photos to make sure I was happy and had the whole shoot wrapped up in less than half an hour. Later that afternoon I received my proofs and in less than a week I had my final photos! 

So if you are putting off your headshots, I highly recommend getting them done. Your customers want a greater connection with the people behind the brands they do business with…but more on that in the next blog!