Your ability to compel your customers, readers and followers to read on, act or buy,...
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Five sneaky call to action tips to boost conversions
Your call to action is one of the most important parts of any copy you...
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How to give people a “good feeling” about you
Like it or loathe it intuition and having a “good feeling” about someone or something...
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Knowing when to walk away
In business we often come across opportunities, people, businesses, ideas and situations that look promising...
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How to identify what your customers love about you
While you know exactly what you love about your business and what you think are...
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Three ways to gain more clarity in business
Every minute of every day our brains are filled with thoughts, from client deadlines, to-do's,...
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Four tips to push past the point of no inspiration
We've all felt the frustration of staring at a blank computer screen or piece of...
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Five tips to get through your work quickly and effectively
Every now and again you can have a work week that is daunting to say...
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Four questions to make the New Financial Year more profitable and productive
With the end of financial year fast approaching, it's an opportune time to pause and...
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Six questions to position your brand effectively in the mind of your customers
How your customers and potential customers perceive your brand directly impacts your bottom line. So...
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How to become a market leader (not a competitor follower)
In business it can be easy to get distracted by what your competitors are doing....
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How to make more sales through less talking
When so much emphasis is put on what we say to promote our business, how...
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Five ways to make your marketing more strategic
Too often businesses take an unplanned approach to their marketing, either following the crowd or...
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Why you need to be a shameless self-promoter
When it comes to self-promotion and marketing there tends to be two kinds of business...
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Six tips to create a more customer-focused business
If you want to create a real competitive edge in your business start focusing on...
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Are you in search of the information ‘holy grail’?
We live in an age where we have so much knowledge at our fingertips. But...
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Three ways to drive your customers to act
One of the easiest and most frustrating things for a consumer to do is put...
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How to make your business newsworthy (with steal worthy news angles to try)
With journalists bombarded with hundreds of pitches and media releases each day, your ability to...
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Five tips to help you pitch more effectively to bloggers
When it comes to getting your message out to a large audience, the first response...
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Five ways to build credibility with your customers
Credibility is essential for converting contacts into customers. While you may have the better product...
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