Marketing – Velocity Media

22 January 2021

The gift of a crappy first draft

The deadline is looming. The ticking clock is getting louder by the minute as you sit there watching the cursor flash like an indicator on the blank page. You need to write, but the words just aren’t coming. You concentrate harder as if to will the words out of you. But nothing. The cursor goes on flashing.

Sound familiar? That my friend is an unfortunate case of blank page paralysis. It’s when the stress and pressure of needing to write blocks your creativity and flow and leaves you with, well…nothing.

We’ve all been there, and as a perfectionist who has made a living from writing, I know I’ll be back to revisit this dreaded place sometime soon. The good news is, though, that there is a way to navigate yourself out of it and the map you need comes in the form of a crappy first draft.

Are you feeling a little sceptical? That’s alright. Let’s delve into this further to look at why a crappy first draft can help you get the words flowing out of your head and onto the page. But first, let’s look at what a crappy first draft is.

What is a crappy first draft?

A crappy first draft is where you get all of your thoughts down on paper without judgement, order or structure. It’s your writing brainstorm. Spelling, grammar and punctuation don’t matter (it’s meant to be crappy after all) and no editing is allowed until the draft is complete as this can inhibit your creative flow.

So, now that we’re all on the same page let’s look at why the crappy first draft is one of the best gifts you can give to yourself as a writer.

It takes the pressure off

While some levels of stress can make your creativity soar, a lot of stress can make it plummet. Knowing that you aren’t doing the final version but rather a crappy first draft that only you will read, can take the pressure off. Once this pressure reduces, you are in a better position to start.

It gets you started

Like many things in life starting is the hardest part. When the pressure is on, we can make the task so much bigger in our minds. A crappy first draft gives you permission to suck and start without judgement or correction. Once you start, it easier to keep going.

It helps you find your flow

When you’re focused on perfection, you’ll more than likely try to write from start to finish. But the start may not be the best place for you to start. Stay with me here. When I write, whether it be a blog post, speech, email or web page, I’ll often start in the middle then go back and write the start, end and headline.

Start where the inspiration strikes. Don’t try and persist through the areas that haven’t come to you yet, start where you need to then you’ll get into the flow.

It allows you to order your thoughts

Often when we go start to finish, we become stuck on a specific structure to our writing. The crappy first draft allows you to step back after you’ve written it and work out the right order to your writing. It gives you the space to evaluate the most important messages (and ditch the not so important messages) to create a better, more persuasive piece.

So, the next time you are staring at that flashing cursor on the screen, and the pressure is on, permit yourself to do a crappy first draft. You’ll find, as I have, that it’s a great way to ease the pressure and let the creativity flow.

8 January 2021

The power of your customers discomfort

In business, we’re told to identify the problem we solve to appeal to the customers we serve. But focusing on the solution to the problem often results in skipping a crucial part of the sales process that makes your pitch more persuasive – letting your customer feel their pain.

In sales and marketing, we need to let our customers experience the pain and discomfort of the problem before we get them out of it. Why? Great question. Let’s look at the three reasons why discomfort is a key part of your sales process and your customers buying decision.

1. Discomfort tells your customer that they have a problem

While there is a select group of people that are highly motivated by pleasure and rewards, if we were to talk generally about the human race, most of us will move faster away from pain than towards pleasure. We don’t like to be in discomfort; in fact, we’ll do a lot to stay out of it.

Emotional eating, retail therapy and big nights out are just a few of our methods of choice when it comes to numbing the pain and discomfort we feel. But to create change, to want a better way, we need to feel discomfort. Otherwise, we carry on in a blissful state of ignorance, unaware of a problem or unaware of how big it really is.

Discomfort is a key driver of change. It tells us something is wrong, and it needs to be fixed because this uncomfortable feeling has got to go. We don’t learn, grow, stretch or solve problems without dipping our toes into the pool of discomfort first. It gives us a reason for change and the motivation to make it.

2. Discomfort tells your customer that fixing this problem is a high priority

Let’s get real here for a moment. There are loads of problems your customer faces daily. So, what makes the problem you solve more important than any other problem they are facing today? What makes your problem the problem they need to spend time, money and energy on right now?

Discomfort. Your customer’s level of discomfort is directly related to the level of priority they will place on their purchase decision.

When your customer is in enough pain, they will come to you. Granted you need to do your marketing right so they can find you, but when they are in this state, they will be actively searching to resolve their issue. While this illustrates the need for discomfort in the buying process, these aren’t the customers we’re talking about right now.

We’re talking about the people who you want to buy your product or service that aren’t at that ‘please solve this painful problem for me right now’ buying stage. These are the customers you need to take supportively into a place of pain and discomfort, so they are motivated to get themselves out of it.

3. Discomfort makes your product or service a ‘want’ over a ‘need’

While having a product or service that is a ‘need’ sounds ideal, you actually want it to be a ‘want’. Think about it for a moment, you need water to hydrate your body, but you want that coffee to wake up. What is the stronger driver?

A ‘need’ is often born out of a sense of obligation, we know we need to do it, so we do it – or should I say eventually do it – and this is the key, there is rarely a sense of urgency with a ‘need’. A ‘want’ is born out of a desire to get closer to something or away from something. It is more time-sensitive, most times immediate, and there is a level of excitement or nervousness that drives you to act.

How to get your customer to feel discomfort – without shutting them down

There is a fine line between getting your customers to feel discomfort and pushing them into other big negative emotions like anger, guilt and shame, or negative thought patterns like I’m a failure. This is not the direction we want to take them in – nor is it a direction you want your brand to be associated with.

I should also be clear that we don’t want to be unethical with this tactic or use it to manipulate people into buying. The art of persuasion, like many things, can be used for good or bad, so it is important to have the right intentions – and your customer’s best interests at heart.

What we want to do, as mentioned above, is to get your customers to a level of discomfort where they know that:

There is a problem
The problem needs to be fixed
They want to fix it

We do this by practising empathy, calling out the problem and vividly painting their current reality.

So, I want you to step into the shoes of your customer for a moment. For this exercise, imagine one specific client, it could be your ideal client or a past client you’ve loved to work with or that you felt was a great fit for your company, product or service.

Now I want you to answer these questions with them in mind:

What is happening for your customer – or not happening for them?
How is this problem hurting their life or business?
Where are their areas of frustration and inefficiency?
What is this problem holding them back from being, doing or achieving?
What are the risks of leaving this problem unsolved?

From these answers, you can now start to talk about the problem in a way your customer can relate. Be descriptive and practice emotional intelligence and compassion by calling out how it is likely making them feel – frustrated, tired, overwhelmed or concerned.

Now, I want you to notice that we’re not calling out those destructive, spiralling emotions mentioned earlier (anger, guilt or shame). The emotions I’ve mentioned are temporary emotional states that let us know a boundary has been pushed, that something isn’t right or that we are off-balance in an area of our life.

As a general rule, when I’m trying to get a customer to the state of discomfort we are talking about, I won’t talk about the problem longer than two paragraphs. These will be short paragraphs too – but persuasive ones.

By the third paragraph, I transition into the ‘what if’ scenario or the ‘why you couldn’t resolve it before now’ approach to get the customer focusing on resolving the problem, not wallowing in it.

As you can see, getting your customer to a level of discomfort can be incredibly useful within sales and copywriting. But you do need to exercise caution.

If you need help in bringing discomfort into your messaging, or you want us to look over how you’ve incorporated it into your marketing material, then get in touch, we’re always happy to help.

11 June 2018

How to use bridging phrases to get your message across

Whether you are in a media interview, investor pitch, sales meeting or speaking in front of a crowd, you need to know how to handle questions and get your point across calmly and effectively.

But how do you get back on topic when a question leads you down a different path? Or when an interviewer has different intentions to you? One way is by using a bridging phrase – but beware not all bridging phrases promise an easy way to cross back over to your key messages.

So what is a bridging phrase?

A bridging phrase helps you transition from one topic to another seamlessly (if done correctly), making them valuable for any business owner, spokesperson, salesperson or professional to have up their sleeve to use when the moment requires.

The first part of the sentence needs to acknowledge what has been said or asked while still allowing the opportunity to change the subject or add information. The second part of the bridging phrase provides the chance to change the message while sounding as though you are about to deliver valuable information. In other words, you want a sentence that will help you bring the conversation back to what matters to your target audience. Here are some examples:

While it has been that way…
People have said that but…
Yes, I agree though would add…
I’m not sure that is the case, let me tell you why…
We/I take a different approach…
While that has been public opinion…
That reminds me of…
While we are on the subject…
I wouldn’t say that, but what I would say is…
Let me put that in context…
To put this in perspective…
That is a common misconception…
What is more concerning is…
What I believe is…
It has been my experience that…
I have found that…
What many people don’t know is…
What you may not be aware of is…
What people need to know is…
What our customers have found…
What this new research suggests…
The heart of the matter is…

While it sounds simple, mastering the art of bridging can take a lot of practice. As you converse today, look at how you naturally change the subject. Chances are you may say one of the following:

“So…”
“Anyway…”
“Keep in mind that…”
“However…”
“Chances are…”
“That said…”

Granted not all will be appropriate in a professional setting but it is essential to be in touch with your authentic voice. When you are, you can start experimenting with bridging phrases that sound like your natural voice or at least feel more natural to you.

Beware of bridging to avoid questions

If you want an example of someone using bridging phrases to avoid a line of questioning, listen to a journalist interviewing a politician. You will no doubt hear a few of their favourite bridging phrases like:

“What the most important point/issue here is…”
“What we need to remember is…”
“What we need to consider is…”
“Before I answer that I need to explain…”

When someone uses a bridging phrase to avoid a topic, it usually comes with no (or minimal) acknowledgement of the question asked. It is also undeniable that they are trying to spin things in a different direction – and generally for self-serving purposes not for the value of the target audience. While this approach can help to get some points across there is a high chance the journalist or interviewer will hit the issue harder in the next question they ask.

While your customers may not press you like a journalist if you bridge to avoid their questions you can lose trust and credibility in their eyes.

Try reframing the question

If you come across loaded questions or more confronting objections try reframing the question in your mind to still acknowledge and answer it, but give an answer that is more aligned with your messaging and interests.

For example, if a customer was to question “How can you justify the price of your product when [your competitor] only charges $X?” You could reframe the question to “What value can you provide that is over and above what [your competitor] offers?” You will still answer their question but from a more powerful and positive position.

The bottom line is you need to be prepared

To be able to bridge topics effectively you need to be prepared. Know what you want to get across, plan for questions and objections, have some bridging phrases ready and practice reframing questions and answering them from a more positive perspective.

Amanda

17 April 2017

Four questions to ask before you rebrand

Whether you are considering making a small logo tweak or a complete personality change, here are four questions you should ask before you go down the road of rebranding.

What does rebranding mean to you?

A rebrand can mean many things to many people, so it is important you are clear on what you want and what it means to you. For some, it is a simple update to their logo and messaging, but for others, it is a complete brand change, that may include a new logo, brand personality and even business name.

As you can imagine there are significant differences in cost – and not all are financial. If you want to make a big brand change, and you have been operating for a while, there are a few more things you need to consider like:

What is the goodwill associated with your brand (your reputation and implied credibility)?
How recognisable is your brand to your customers and potential customers?
Have you done a lot of work on SEO that you could lose should you change name and domain name?

Why do you want to rebrand?

This is the most important question to answer when thinking about rebranding, and you need to answer it honestly. Is the rebrand because you want or need a change or is it because the customer you want to target is disconnected from your brand?

Doing a complete rebrand can be a big marketing task, and in many ways, you will be starting again so make sure it is for the right reasons. If the reason behind your rebrand is that you want or need a change to feel more energised in your business again, then look at a slight logo update or a change of messaging as opposed to a full rebrand.

Who are your customers and what do they want from your brand?

Your customers should always be at the forefront of any brand decision you make. After all, if they don’t feel connected with your brand they won’t buy from you, and that is a BIG problem!

Look at who your customers are and what they are likely to respond to. Say for instance you want your favourite colour pink reflected in your logo, but your clients are mostly male, it may not be the wisest choice. While this is a basic example, the same applies to the rest of your brand.

Don’t make the mistake of making your brand entirely about you. While you do need to have a connection to it for authenticity, and you may have even founded your company out of a personal need or frustration you are not your customer.

Where are you going?

Peek into the future, what do you want to achieve with your brand? What are the values, vision and mission of your business? What difference do you want to make in the lives of others? What do you want to be known for? What growth and innovation plans do you have? What goals do you want to achieve? Where do you want to be in three, five and ten years?

Now ask yourself, what kind of brand will get you there? What story do you need to tell and sell to capture the minds and hearts of customers and potential customers?

That is the brand you need to create or keep.

Amanda

16 June 2016

How to build your personal brand

We live in a world that is becoming increasingly connected; yet disconnected at the same time. While it has never been easier to communicate with anyone, anywhere in the world, we lose something when we stay behind the veil of technology – deeper relationships.

We forget that relationships underpin every business transaction. The deeper the relationship, the more profound and profitable it becomes.

Your customers crave connection – real connection – from the businesses they buy from. They don’t want to interact with a faceless business, hear from general autoresponders or enquire only through a web form. They want a real relationship, a real person – they want you.

Whether you are B2B or B2C, online or offline, product or service based, personal branding has never been more important. But where do you start, particularly if you’ve been hiding behind your brand for some time?

Start by being authentic

So often in business, we play a role. While this can help us to keep boundaries between our personal and professional lives, these same boundaries can also stop us from being who we are and building deeper relationships with our clients and contacts.

While you should keep a level of mystery about you, make sure you aren’t hiding the real you. It is alright to show vulnerability and humanity at times; it will often make you more relatable and accessible to your customers and followers.

Brand yourself

Day in and day out we market our products and services but what about ourselves? You are unique. No one else has the same knowledge, opinions and experience as you do. No one will see the world through your same perspective.

Own it and use it to your advantage. Talk about what makes you different and what value you personally bring to the table. Share your opinion and experience. Answer media callouts where you (not just your brand) could give input.

If you struggle to talk about yourself, or you are humble to a fault, have an opinion-based blog or a tip segment in your newsletter that is credited to you, not just your brand. Also, use your biography, LinkedIn profile and testimonials to do the selling for you.

Give yourself a voice inside and outside your brand to showcase your personal experience and expertise.

Be seen and heard

To build your personal brand, you need to be seen and heard (sorry introverts there is no way around this one!).

While this does involve building your online presence and demonstrating thought leadership through blogs, articles, media interviews and social media, all of which you can do from your office, you also need to get out into the world. Spread your message through networking, speaking and building relationships with others.

Start seeing yourself as a product you need to market. Pinpoint your unique selling points and the problems you solve and launch yourself out into the marketplace. You’ll find it helps your business marketing too.

Amanda

18 May 2016

Six ways to overcome creative blocks

In the age of innovation, creativity is essential for your business growth and survival. With creativity ideas are born, problems are solved, industries are disrupted, competitors are overturned and customers are engaged. Without it, you become stuck, stale and predictable.

Your ability to think creatively and act fast is often the difference between being the disruptor or being the disrupted.

To ensure you stay ahead of your industry and keep your creative juices flowing here are six ways to overcome creative blocks.

1. Ask questions

Nothing kills creativity faster than accepting things the way they are. To find new ideas, create better products, develop faster processes and disrupt value chains you need to question everything.

When you continually ask questions, you train your brain to keep searching for answers. This sparks your creativity and ensures you continue to find new, better, and faster ways of doing things.

2. Create distance

Sometimes creativity needs space. Take a break, go for a walk, start another task or even take some time to productively procrastinate.

When creative blocks are strong, distance gives you greater perspective and clarity, and it can also give you the time you need to replenish your creative juices and get out of your own way.

3. Utilise high emotions

While emotions can at times be a barrier to our creativity, high levels of emotion can often fuel it.

Think about how creative and resourceful we can be in the fight-or-flight zone. We tend to have greater clarity, sharper problem-solving skills and find easier to think outside the box. When you are in a high emotional state, try to harness the passion and energy of the emotion and use it in into your creative process.

4. Shift perspectives

Sometimes the key to giving your creativity a boost is to discover different perspectives.

Approach the problem, solution, idea or opportunity at hand through someone else’s point of view. This process of role playing can often uncover issues or ideas that haven’t yet been considered.

But don’t just limit yourself to the stakeholders involved in the issue at hand, also consider how your competitors or other entrepreneurs would think and act if they were in your shoes.

5. Don’t edit your creativity

Perfection has no place in the creative process. When you are brainstorming or questioning, let no idea or thought be off limits.

Lift the pressure of being right or wrong and qualify the ideas later. Great ideas have a habit of forming out of bad ones so let your creativity flow.

6. Reign it in

Be specific, look at one problem, solution or idea at a time. Studies have consistently shown that we are more creative when we operate within boundaries.

While you don’t want to put limits on your creative ideas, you do want to work within clear boundaries to get the greatest return.

Amanda

19 April 2016

Three ways to build a customer-centric business

As research and experience are showing us, customers want more than products and services from brands they buy from; they want a story to tell and be part of.

While we can often fall into the trap of trying to be the loudest in the marketplace to get attention and stand out from our competitors, the truth is you don’t win the heart of your customer by them following your voice; you win it by finding theirs.

To help you break through the noise of a competitive marketplace and win the heart of your customers, here are three ways to build a customer-centric business.

Don’t fill a gap, fill a void

As entrepreneurs, we are often told to “look for a gap in the market” to find our next big idea. But to be truly significant in the lives of your customers you need to fill more than a gap, you need to fill a void.

While a finding a gap in the market can signify an opportunity, you will often get greater traction from finding and filling a void in your customers’ lives. When you fill a void, you are already creating something your customer wants and it is more a case of awakening the desire and motivation to buy, instead of the hard job of creating it.

Don’t speak before you listen

In business we can often be in a rush to create products and services based on the problem we see, not realising our customers might have a different perspective.

When you are creating new products and services, take the time to ask your customers for feedback and listen. It may turn out that you are solving the wrong problem, that there’s a bigger problem you are missing, or that your new product or service will have more uses than you realised. Your customers are and always will be your greatest source of learning.

Don’t sell a product, champion a cause

The moment you start selling a product or service by its features and benefits you start competing with everyone else in your industry. But when you sell the experience, tell the story, share the vision or champion a cause your customers start buying something else entirely.

Give your customers something to believe in, hope for, aspire to and be part of. While a customer may come to you because they want to buy your products, services or expertise, your role in their lives doesn’t need to stop there.

There are other fundamental human needs like safety, security, love, a sense of belonging, recognition and living up to one’s potential, that you can meet in the way you position your business. When you look at the bigger picture like this, you win the love and respect of your customers and put yourself in a completely different league to your competitors.

How can you build a more customer-centric business?

Amanda

15 March 2016

The introvert’s guide to marketing and self-promotion

We all know that marketing and promotion is an essential part of business – but what if it takes you well beyond your comfort zone and seems to conflict with the essence of who you are?

This is for the shy, humble and introverted entrepreneurs among us, the ones who would rather stay in their office than get out and network, and the ones who feel inauthentic and at times even arrogant when singing their praises.

Here are four ways you can help build credibility and customer base without feeling like you are bashing, bragging or boring people with your sales message.

1. If you don’t want to talk, listen

Don’t want to be the centre of attention? Then make your market the centre of attention. Get good at asking questions and be even better at listening. Find the hidden opportunities, the secret frustrations, and the bigger problems that your customers aren’t aware of. Listen to what others in your industry are saying and how customers are responding.

Listening will give you something far more powerful than your own words – it will give you your customers’ words and they will convert sales much faster.

2. If you don’t want to be the face, be the voice

Don’t want your name up in lights? Then find ways to create impact from the shadows. There are so many marketing activities and tools that can help introverts play the role of an extrovert.

If you don’t want to speak on stage or camera, write blogs, articles, books and opinion pieces, do podcasts and be active on social media. Be the consistent, powerful voice that drives your company.

3. If you don’t want to sell, solve

Don’t like selling? Then start solving. Selling implies work; you are trying to convince someone to buy something they don’t need or want. Solving implies value; you are providing the solution to fill an existing need or want. Tell stories of how you have helped customers in similar positions, offer guidance based on your experience, and information based on your expertise.

Solving will relieve your performance anxiety and help you to feel more comfortable in talking about your products, services and experience. It will also ensure that potential customers always feel like they have received value when talking to you.

4. If you don’t want to shout your praises, find someone who will

Don’t feel comfortable with promoting yourself? Find others who are. One of the best marketing strategies for shy or introverted business owners is to form strategic alliances with business owners who are the complete opposite of them. Find the extrovert, the networker, the sales extraordinaire and help them to fall in love with your products or services.

Turn them into raving fans, offer commissions for sales, let them white label your products or services and look for ways to package your offering together.

So don’t think you can’t compete with your boisterous, extroverted, self-promoting competitors. You can very quickly turn your challenge into your edge with a little leverage and creative thinking.

Amanda

2 March 2016

Copywriting tricks for more memorable marketing

Every day we are exposed to thousands of brands and marketing messages. Texts, emails, social media, television, radio, billboards, cars and buses all tell us what we need to be, do, have and buy. As a result, our customers have never been more savvy, or more immune to marketing messages as they are today.

For those of us who play in overcrowded market places or are busy creating new ones, the need to be different and memorable in our marketing has never been more important. Here are three copywriting tricks to help.

1. Metaphors

Never underestimate the power of a good metaphor. Metaphors compare two items that are seemingly unrelated, yet are similar in a way. Think Coco Pops’ ‘Just like a chocolate milkshake only crunchy’, or Butter Menthol’s ‘Like a comforting hug from Mum’.

Metaphors give you the opportunity to simplify complicated concepts or introduce new ideas and products in a simple, relatable way, allowing your potential customers and investors to understand the value in what you do.

Metaphors can also help you evoke emotion, quite quickly in fact. Get the right comparison and you can often transport your customers back to a time or situation that creates the right emotional response for them to see the need to buy your product or service.

2. Rhyming

I know rhyming has a bad rap in some circles (forgive the pun), but there is still benefit in using it. Not only does it make messages easier to remember, but research has also suggested that rhyming phrases are perceived to be more accurate and truthful.

I’m certainly not saying you need to go and make lyrical magic with every piece of marketing material you put out, but don’t be afraid to get a little creative. Give rhyming a go on one of your calls to actions and test your results.

3. Play the role

As you develop your brand personality, it is important to identify the role you want to play with your customers. Your role or relationship to them can dramatically change the tone of voice and content you use in everything from a social media update to an ad campaign.

Do you want to be the older authoritative figure they listen to and admire? The quirky aunt they love? The best friend they can’t live without? The older brother or sister who is looking out for them?

Find the role your customer needs that best matches your mission and why. Not only will it make you more relatable and your tone and purpose clearer, but it can also help you build rapid rapport and loyalty simply by reminding them of someone who is important to them.

Amanda

17 February 2016

40 Questions to Help You Develop Buyer Personas

When it comes to putting together a successful marketing campaign you need to know your market, but a general overview will only get you so far. To get that intimate voice in your copy where a potential customer wonders “are they reading my mind?” you need to get to know your buyer.

One of the best ways of doing this is to establish buyer personas, avatars that describe the people you want most as your customers. These avatars embody the demographics, characteristics and behaviours of your ideal customers, and give you a single person to direct your blog posts, social media updates, videos and sales copy to.

But where do you start? While ideally you want to interview your ideal customers to get it straight from their mouth, you can also start to establish personas by looking at past customers and who you want to work with. Here are some questions to ask to get you started.

Getting to know your buyer

The best place to get to know your buyer is by looking at their demographics and personal characteristics. This will give you clarity around the type of person you are targeting and the voice you need to use to communicate to them.

1. Are they male or female?
2. What is their age?
3. Where do they live?
4. What stage of life are they in?
5. Are they in a relationship or single?
6. Do they have children?
7. What level of education did they complete?
8. Did they attend a specific school or university?
9. Where do they work?
10. How long have they worked there?
11. How much do they earn?
12. How much do they spend?

Uncovering your buyer’s pain points

Your buyer’s pain points can tell you a lot of information, from what problem you need to solve and product or service you need to lead with, to the messaging you need to use, objections you need to overcome and risks you need to minimise.

13. What do they value?
14. What is important to them?
15. What do they need?
16. What concerns them?
17. What frustrates them?
18. What do they want from your product/service?
19. What don’t they want from your product/service?
20. What do they appreciate?
21. What don’t they appreciate?
22. What challenges are they experiencing?
23. Are they time-rich or time-poor?
24. Are they more focused on price or value?
25. Are they a leader or a follower?
26. Are they cautious or a risk taker?

Discovering ways to reach your buyer

By drilling down further you can also start to identify the best ways of reaching your buyer, what tactics to use in your marketing and who else you may need to market to get your buyer over the line.

27. Where do they like to socialise?
28. Who do they like to socialise with?
29. Who’s opinion do they hold in high regard?
30. Who influences their buying decisions?
31. Who do they look up to and admire?
32. What are their interests?
33. How do they like to communicate?
34. What books, blogs, magazines, newspapers, trade publications, blogs and websites do they read?
35. What radio, television or YouTube channels do they listen to and watch?
36. What social media platforms are they most active on?
37. What social media influencers do they follow?
38. What events do they attend?
39. What places do they frequently visit?
40. What other brands do they use or are they loyal to?

These are just some of the questions you can ask when establishing your buyer personas. When you have an avatar set for each of your target customers consider pinning their profiles up in your office so you and your team never lose sight of who you are talking to and serving.

Do you use buyer personas to help make your marketing more targeted and engaging?

Amanda

P.S. Need help developing your Buyer Personas? Give us a call on 07 3820 9810 or email info@velocitymedia.com.au

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