How to build your personal brand

We live in a world that is becoming increasingly connected; yet disconnected at the same time. While it has never been easier to communicate with anyone, anywhere in the world, we lose something when we stay behind the veil of technology – deeper relationships. 

We forget that relationships underpin every business transaction. The deeper the relationship, the more profound and profitable it becomes.

Your customers crave connection – real connection – from the businesses they buy from. They don’t want to interact with a faceless business, hear from general autoresponders or enquire only through a web form. They want a real relationship, a real person – they want you.

Whether you are B2B or B2C, online or offline, product or service based, personal branding has never been more important. But where do you start, particularly if you’ve been hiding behind your brand for some time?

Start by being authentic

So often in business, we play a role. While this can help us to keep boundaries between our personal and professional lives, these same boundaries can also stop us from being who we are and building deeper relationships with our clients and contacts. 

While you should keep a level of mystery about you, make sure you aren’t hiding the real you. It is alright to show vulnerability and humanity at times; it will often make you more relatable and accessible to your customers and followers.

Brand yourself

Day in and day out we market our products and services but what about ourselves? You are unique. No one else has the same knowledge, opinions and experience as you do. No one will see the world through your same perspective. 

Own it and use it to your advantage. Talk about what makes you different and what value you personally bring to the table. Share your opinion and experience. Answer media callouts where you (not just your brand) could give input. 

If you struggle to talk about yourself, or you are humble to a fault, have an opinion-based blog or a tip segment in your newsletter that is credited to you, not just your brand. Also, use your biography, LinkedIn profile and testimonials to do the selling for you. 

Give yourself a voice inside and outside your brand to showcase your personal experience and expertise. 

Be seen and heard

To build your personal brand, you need to be seen and heard (sorry introverts there is no way around this one!). 

While this does involve building your online presence and demonstrating thought leadership through blogs, articles, media interviews and social media, all of which you can do from your office, you also need to get out into the world. Spread your message through networking, speaking and building relationships with others.

Start seeing yourself as a product you need to market. Pinpoint your unique selling points and the problems you solve and launch yourself out into the marketplace. You’ll find it helps your business marketing too.


Four tips to be more authentic in business

In a growing digital world that is becoming more and more disconnected, customers are looking for more. They don’t just want to purchase a product or service – they want an experience.

But not just any experience. A genuine, transparent, honest experience from a business that knows who they are and stays true to what they stand for. A business that is authentic.

While “authenticity” seems like the latest business buzzword, businesses who are taking it on board and creating an authentic approach are cashing in. So to ensure you’re one of these businesses, here are four tips to help you become more authentic in business.

1. Be real

Know who you are, what you do and who you’re targeting. Work out what you’re passionate about, what you stand for and what the purpose of your business is – beyond making profit, and share it with the world. Be real, be honest, stay true to what you stand for and believe in. The best way to be seen as being authentic is to actually be authentic.

2. Be consistent

We often here this in reference to the look of our brand, but it’s more than that. Be consistent with the messages you create, the tone of voice you use, the quality of your products and services, your work ethic and professionalism and in all other areas of business. Not only will it help your business stay on-brand, it will resonate in the minds of your customers and you will be trusted for your reliability.

3. Back up your claims

If you make a claim, prove it. Show testimonials, reviews or case studies, display your portfolio or give a product demonstration, do whatever you need to do to prove your claims, establish your expertise and show how you can help. This will build your credibility, show you are who you say you are and that you are a trustworthy professional.

4. Be accountable

Take responsibility for your actions and be accountable. If you make a mistake own it, if you have an unhappy client address it and if you’ve made a wrong decision correct it. Be humble, be professional, stay within the lines and apologise for any wrong doing. Protect your reputation. By doing this and being open, honest and accountable for your mistakes you will often turn a negative situation into a positive opportunity.

How do you ensure you stay authentic in business?


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