Five questions to ask when writing auto responders


Autoresponders are incredibly powerful marketing tools. Not only do they give you leverage by having your sales process automated, they also give the perception of great customer service and when done right increase your sales and conversions.

To ensure your list autoresponders are relevant, effective and profitable, here are five questions you need to answer before your fingers touch the keyboard.

1. Who am I targeting?

The most important question in any marketing campaign is “Who am I targeting?” quickly followed by “What do they want most?” These questions will determine your approach, the problem you solve, the messages you create, the tone of voice you use and the incentive you provide.  

If you get this part of the process wrong, you won’t just limit your sales, you will risk being irrelevant which can result in a surge of unsubscribes.

2. What is the sales process?

In order to write a successful autoresponder series, you need to know the sales process you are taking your customers through. What is the purpose? What is the big picture and what small action steps or purchases do they need to make for you to build trust, establish your credibility and prove your value?

This will determine how long your series of autoresponders are, what incentive and information you include and what products and services you sell first.

3. Where will they be coming from?

It is important to consider all of the different channels someone may use to subscribe to your list. For example a Google search, social media campaign, strategic alliance, customer referral, business directory and so on. 

Determining where potential customers will come from and how they may hear about you, can give you an indication of their level of knowledge in regards to your business, impacting the level of detail you go into. 

4. Why did they subscribe?

Try to anticipate the reasons potential customers have for subscribing. You’ve piqued their curiosity with an opt-in or teaser, but what other information do they want to know and need to know to feel like they are receiving value? What will keep them on your list and get them buying from you?

5. Could they have already bought what I’m selling? 

Have you ever got an autoresponder pushing you into a purchase you already made with a person or business? It’s annoying and can cause customers to unsubscribe. 

The truth is you can’t always anticipate what stage of the buying process your reader is in. They may not follow the sales process you have set out in your autoresponders; they may jump ahead, particularly if they can openly buy on your website before subscribing. 

For this reason, it pays not to make any presumptions. When writing your autoresponders make sure they are relevant and interesting to all readers across all buying stages and give alternate options for those who may have already purchased.

What are your tips for using autoresponders?


Five tips to get through your work quickly and effectively

Every now and again you can have a work week that is daunting to say the least. Where, armed with a to-do list the size of your arm, you set out on a mission impossible – to get it all done within the deadline set.

So how do you ensure you tick off all of the tasks on your to-do list without losing your mind in the process? Here are five tips to help you get through your work quickly and effectively.

1. Take time to think

Often we are in such a rush to start or finish a task that we forget to stop and think about the best way of doing it. But thinking and planning time is critical. 

Taking five minutes at the start of project to think and plan your approach can save you hours in the long run and help you produce a far better result. 

2. Prioritise

With so much noise and activity packed within each day it can be easy to confuse tasks that are urgent with tasks that only seem urgent. That is why taking the time to prioritise your tasks is so important, it can be the difference between a busy day and a productive day.

When deciding what tasks should be done first, always place the highest priority on tasks that will have a consequence or cost if it is not completed by the end of the day. Your next priority should be tasks that will generate you short-term income, followed by tasks that will keep your clients happy and business running as normal. 

3. Clarify the deadline

For those tasks that do have a deadline or consequence, determine if it is a true deadline that can’t be moved or if it is a self-inflicted deadline that is based around unrealistic expectations or poor time management.

If the deadline can be moved or renegotiated, then assign it under tasks that have true consequences. 

4. Delegate any tasks that are not worth your time 

Once you have your prioritised to-do list in front of you, look at the tasks you’ve allocated to yourself. Could your time be better spent doing bigger or more specialised, income generating activities while you delegate or outsource the rest?

Are you doing these tasks because you are good at them or need to do them, or are you trying to maintain control? Keep in mind that you won’t grow your business by trying to do everything yourself, you’ll only grow a list. 

5. Focus 

When you are rushed multi-tasking can seem like a great idea, but it will only make it worse and chances are you’ll make more mistakes. 

Instead take it a task at a time and stay focused until it is complete. Not only will you complete tasks faster, you’ll do a better job and avoid having a load of half completed tasks at the end of the day. If there are any writing tasks that I can help you with please feel free to contact me.

What are your tips for getting through work quickly and effectively?



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