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Public Relations

How to avoid burnout and burning clients in busy times

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How to avoid burnout and burning clients in busy times

When you're working late nights and early mornings, constantly pushing yourself to work harder, increase your clients, grow your business and meet deadlines, you can end up tired, stressed, overwhelmed, late with your work and can even lose the passion you had for your business to begin with.

So how do you maintain your health and sanity and your clients happiness during busy times? Here are six tips to help you avoid burnout and burning clients.

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How to respond successfully to a media call-out

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How to respond successfully to a media call-out

With the help of social media and websites like SourceBottle.com you can intercept media call-outs from journalists who are looking for sources to input on their story. The angle is set and the story is being published, all you need to do is put forward your expert opinion or experience.

But you won't be the only person who sees the call-out, so how do you improve your chances of being chosen? Here are seven tips to help you respond to a media call-out effectively and position yourself as a valuable source.

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What to do when you have an unhappy customer

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What to do when you have an unhappy customer

An unhappy customer can be incredibly damaging to your business and reputation. People are 2-3 times more likely to tell others about a bad customer experience than a good customer experience.

Combine this with easy access to social media on mobiles and suddenly an unhappy customer can be voicing their dissatisfaction to the world within seconds – before they've had time to think things through or you’ve had a chance to rectify the situation.

So what do you do when you have an unhappy customer on your hands? Here are five tips to help you diffuse the situation and keep your reputation intact.

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Six ways to generate publicity (that you may not have tried)

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Six ways to generate publicity (that you may not have tried)

When it comes to generating publicity for your business, news releases are by far the most popular option. But they aren’t the only option. There are a number of tools you can use and angles you can take to capture the attention of journalists and editors.

To give you some ideas, here are six additional tools or angles that you may not have thought to use in order to generate more publicity for your business.

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