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Customer Relations

Five ways to stay in touch with your customers - and have them look forward to it

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Five ways to stay in touch with your customers - and have them look forward to it

When it comes to increasing your sales and overall profitability, one of the best places to start is to increase your level of customer interaction. The more contact you have with your customers, the more likely it is that they will buy from you and refer you to others who need your products or services.

It shouldn’t be just any old customer interaction though. You need to be strategic, targeted, value-driven and compelling – without appearing to be desperate, spamming or annoying.

Not always the easiest feat, but to help you here are five proven ways to maintain regular customer contact and how to use them more effectively so your customers don't feel like you're stalking them.

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Four ways to enhance your customer experiences and improve profits

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Four ways to enhance your customer experiences and improve profits

No one sells your business like a happy customer. When your customers sing your praises and prove your value and claims through their own experiences, a whole new level of trust and credibility is awarded to you and your business.

With repeat customer sales and referrals also being the cheapest and easiest business you will ever generate, it‘s smart to spend more time nurturing and leveraging your existing customer relationships to create even more happy customers.

With this in mind, here are four tips to help you enhance your customer experience and increase profitability in the process.

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What to do when you have an unhappy customer

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What to do when you have an unhappy customer

An unhappy customer can be incredibly damaging to your business and reputation. People are 2-3 times more likely to tell others about a bad customer experience than a good customer experience.

Combine this with easy access to social media on mobiles and suddenly an unhappy customer can be voicing their dissatisfaction to the world within seconds – before they've had time to think things through or you’ve had a chance to rectify the situation.

So what do you do when you have an unhappy customer on your hands? Here are five tips to help you diffuse the situation and keep your reputation intact.

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