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Website Usability Mistakes

Six usability mistakes businesses make with their web copy

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Six usability mistakes businesses make with their web copy

When it comes to writing for the web, to make your copy truly effective there is a lot you need to do in a small amount of time. You need to be compelling and establish your value quickly, though you also need to make sure your copy is easy to read, easy to understand and leads your web visitor somewhere – preferably to a sale.

Unfortunately for most businesses their web copy doesn’t even come close to doing this. To make sure you’re not in the majority, here are six usability mistakes most businesses are making with their web copy and how you can avoid them to make sure you get the results you want.

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