Whether you need to capture the attention of a potential customer on your website, convince a journalist to publish your story, increase your mailing list with your website opt-in, generate leads from an advertisement or boost your hits with a blog post, learning to write good headlines is perhaps one of the greatest time investments you can make in your business.
To help you make a start, and get more results from your marketing and advertising here are four types of headlines that can help you connect with potential customers and convert more sales.
Stories are powerful. We not only remember them long than we remember facts, they engage us, appeal to our imagination and when done right, cause us to become emotionally invested.
Imagine if you could cause this same reaction in your target market after they read your website or promotional material? How many more enquiries would you get? How many more sales would you convert? To help you, here are five questions that once answered will help you tell the story of your products and services and emotionally engage your target market.
When it comes to writing for the web, to make your copy truly effective there is a lot you need to do in a small amount of time. You need to be compelling and establish your value quickly, though you also need to make sure your copy is easy to read, easy to understand and leads your web visitor somewhere – preferably to a sale.
Unfortunately for most businesses their web copy doesn’t even come close to doing this. To make sure you’re not in the majority, here are six usability mistakes most businesses are making with their web copy and how you can avoid them to make sure you get the results you want.