You saying you're great is one thing, but a customer saying you're great? That can really help to get sales over the line.
Testimonials and case studies can be incredibly powerful. Not only do they give your potential customers an example of how you could help them, the customer giving the testimonial is doing the sales pitch for you, and chances are what they loved about you will be what potential customers are looking for.
So how do you get more testimonials and make the most out of the testimonials your customers give you? Here are four tips to help you get testimonials that will convert sales for you.