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Strategic Alliances

Five ways collaborations can build your business

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Five ways collaborations can build your business

When it comes to building your business and your profile no strategy is as powerful or as leveraged as collaborations. 

Partnering, aligning or joint venturing with another company or person for their skills, experience or influence can be one of the smartest moves you can make in business. 

Don't believe me? Check out how collaborations could be boosting your bottom line - and not just with referrals. 

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Five tips for building lasting, profitable strategic partnerships

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Five tips for building lasting, profitable strategic partnerships

When you are a business owner, particularly a small business owner, leverage is a key part of your success. The more you can leverage your own time, money, knowledge, resources and contacts and those of others, the quicker you can increase your capacity for growth. 

One of the most lucrative strategies in creating leverage in your business is to form strategic partnerships or alliances, with businesses that you share commonality with (normally customers). Forming these relationships can be quite easy – but maintaining them and keeping them profitable? That is not so simple.

To help you get the most out of your strategic partnerships here are five tips for building lasting, profitable, win/win relationships with fellow businesses.

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The collaboration checklist

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The collaboration checklist

When it comes to leveraging your time, money, contacts and resources you can’t beat the power of collaboration. Not only do strategic partnerships or alliances open you up to new contacts and opportunities, they can also help you value-add to customers and land larger accounts. 

But how do you find the right collaboration partners? This five-question collaboration checklist will help you find and evaluate strategic alliances so you can appeal to a wider target audience, attract larger clients and grow your business faster through collaboration.

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