Viewing entries tagged
Startup Marketing

How to identify your innovators and early adopters

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How to identify your innovators and early adopters

When it comes to building momentum for your startup, a great idea and team will only get you so far. Sooner or later you'll need to find those first few brave souls who are willing to give you a chance - your innovators and early adopters. 

But how do you find them and how do they find you? Here are four tips to help you find your innovators and early adopters and get their attention. 

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Three startup marketing traps to avoid

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Three startup marketing traps to avoid

There is nothing more thrilling than having an idea, bringing it to life and watching customers buy and spread the word. But marketing your startup isn’t always smooth sailing, there are ghastly winds that can blow you right off course. To help here are three startup marketing traps to avoid.

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