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Sales tips

Why you need to ask questions in your sales and marketing

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Why you need to ask questions in your sales and marketing

Questions are powerful in sales and marketing. When you use them right they uncover needs, challenge thought processes, demonstrate your uniqueness and increase conversions. 

If you aren't convinced already, here are four reasons why you need to ask your potential customers more questions in your sales and marketing.

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Three sales writing mistakes that will lose you business

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Three sales writing mistakes that will lose you business

Sales letters can be an extremely effective way to generate new business. Whether it is sent via email, social media or good old-fashioned snail mail, when you get the right message, to the right people with the right call to action you can generate a great marketing response.  When it’s wrong however, it can be uncomfortably quiet.

The good news is that the common mistakes people when writing sales letters are easily avoided – when you know what they are. So here are the three most common sales writing mistakes to avoid so you stop losing business and start winning sales. 

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Six tips to create a more customer-focused business

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Six tips to create a more customer-focused business

If you want to create a real competitive edge in your business start focusing on your customers. It sounds obviously simple, but the fact is most businesses continue to focus on what value they can get as opposed to what value they can give.

But when you start to focus on your customers and what they want and need, you create better products and services, generate more business opportunities and sales, develop more loyal customers and increase your referrals. 

So to ensure you are reaping the benefits and profits of giving value, here are six tips to help you create a more customer-focused business.

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