Viewing entries tagged
Publicity

How to make your business newsworthy (with steal worthy news angles to try)

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How to make your business newsworthy (with steal worthy news angles to try)

With journalists bombarded with hundreds of pitches and media releases each day, your ability to generate media coverage is directly determined by how newsworthy and interesting you can make yourself, your business or your topic. 

But with so many different media outlets with differing opinions on what is newsworthy to them, how do you choose the right angle to make sure you don’t end up deleted?

Here are some tips to help you find the best newsworthy angle for your business and some steal worthy news angles to get you started. 

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Five tips to help you pitch more effectively to bloggers

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Five tips to help you pitch more effectively to bloggers

When it comes to getting your message out to a large audience, the first response for most business owners is to target the media. Though what more brands are starting to realise is that bloggers can be equally powerful, if not more powerful, at spreading the word.

Not only are they powerful influencers with their loyal audience, they also provide valuable link backs to your website, give you greater flexibility with more promotional posts than the media and can be a lot easier to gain coverage on – provided you do it right.

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How to respond successfully to a media call-out

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How to respond successfully to a media call-out

With the help of social media and websites like SourceBottle.com you can intercept media call-outs from journalists who are looking for sources to input on their story. The angle is set and the story is being published, all you need to do is put forward your expert opinion or experience.

But you won't be the only person who sees the call-out, so how do you improve your chances of being chosen? Here are seven tips to help you respond to a media call-out effectively and position yourself as a valuable source.

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Six ways to generate publicity (that you may not have tried)

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Six ways to generate publicity (that you may not have tried)

When it comes to generating publicity for your business, news releases are by far the most popular option. But they aren’t the only option. There are a number of tools you can use and angles you can take to capture the attention of journalists and editors.

To give you some ideas, here are six additional tools or angles that you may not have thought to use in order to generate more publicity for your business.

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