With journalists bombarded with hundreds of pitches and media releases each day, your ability to generate media coverage is directly determined by how newsworthy and interesting you can make yourself, your business or your topic.
But with so many different media outlets with differing opinions on what is newsworthy to them, how do you choose the right angle to make sure you don’t end up deleted?
Here are some tips to help you find the best newsworthy angle for your business and some steal worthy news angles to get you started.
When it comes to getting your message out to a large audience, the first response for most business owners is to target the media. Though what more brands are starting to realise is that bloggers can be equally powerful, if not more powerful, at spreading the word.
Not only are they powerful influencers with their loyal audience, they also provide valuable link backs to your website, give you greater flexibility with more promotional posts than the media and can be a lot easier to gain coverage on – provided you do it right.
When you're working late nights and early mornings, constantly pushing yourself to work harder, increase your clients, grow your business and meet deadlines, you can end up tired, stressed, overwhelmed, late with your work and can even lose the passion you had for your business to begin with.
So how do you maintain your health and sanity and your clients happiness during busy times? Here are six tips to help you avoid burnout and burning clients.
With the help of social media and websites like SourceBottle.com you can intercept media call-outs from journalists who are looking for sources to input on their story. The angle is set and the story is being published, all you need to do is put forward your expert opinion or experience.
But you won't be the only person who sees the call-out, so how do you improve your chances of being chosen? Here are seven tips to help you respond to a media call-out effectively and position yourself as a valuable source.
An unhappy customer can be incredibly damaging to your business and reputation. People are 2-3 times more likely to tell others about a bad customer experience than a good customer experience.
Combine this with easy access to social media on mobiles and suddenly an unhappy customer can be voicing their dissatisfaction to the world within seconds – before they've had time to think things through or you’ve had a chance to rectify the situation.
So what do you do when you have an unhappy customer on your hands? Here are five tips to help you diffuse the situation and keep your reputation intact.