Viewing entries tagged
Niche Marketing

To niche or not to niche?

Comment

To niche or not to niche?

It's an age-old question that many business owners struggle to answer. But the truth is if you want your marketing to be as effective as possible you need your target market to be an inch wide and a mile deep. 

When you try to be everything to everyone you risk appearing irrelevant to those customers who you want and need the most. 

Still not sure? Here are four opportunities you open up when you pick a niche. 

Comment