One of our greatest strengths as entrepreneurs can also be one of our greatest marketing stumbling blocks - our vision.
Our ability to disrupt industries and think up products and services that fill needs our target market doesn’t even know they have yet can make for some incredible businesses and profits.
But for the very big picture disrupters and entrepreneurs with new and unique ideas, it can also lead to a lot of education to convince customers to buy from you.
While you may have the next brilliant idea that people need, if your customer doesn’t want your product it won’t matter how good it is. Still not convinced? Here are three reasons why you need your customer to want you.