Words are powerful. They can move us, engage our emotions in ways we don’t even realise and persuade us to take a course of action we may not have ordinarily taken.
That is why the words you use to help tell the story of your products and services are so important. They can be the difference between telling and selling, and someone browsing or buying.
Fortunately, there are some words and phrases that have been tried and tested to help boost engagement and conversions regardless of your industry. So to help you, here are seven words I’ve found as a copywriter to be extremely effective, regardless of who or what I’m writing about.