There is nothing more thrilling than having an idea, bringing it to life and watching customers buy and spread the word. But marketing your startup isn’t always smooth sailing, there are ghastly winds that can blow you right off course. To help here are three startup marketing traps to avoid.
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When done right marketing can generate you thousands of dollars in sales and grow your business to levels you had only dared dream of. But when done wrong, it can be a very costly exercise, not just in wasted spending, but also in lost opportunity and credibility.
To ensure your marketing is effective as possible, here are four of the most common mistakes businesses make regularly that could be costing you money and potential business.