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Marketing Leading

How to become a market leader (not a competitor follower)

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How to become a market leader (not a competitor follower)

In business it can be easy to get distracted by what your competitors are doing. When they bring out new products or services, branch out into new markets or change their course of action you can be tempted to do the same. 

But when you change the way you do business or take an alternate course of action because of what your competitors are doing, they become the leader and you become the follower and you'll always be one step behind. 

So to prevent you from taking actions you may not have taken if it wasn't for feeling threatened, here are three tips to ensure you remain a leader in your own business not a follower of someone else's. 

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