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Increasing customer interaction

Five ways to stay in touch with your customers - and have them look forward to it

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Five ways to stay in touch with your customers - and have them look forward to it

When it comes to increasing your sales and overall profitability, one of the best places to start is to increase your level of customer interaction. The more contact you have with your customers, the more likely it is that they will buy from you and refer you to others who need your products or services.

It shouldn’t be just any old customer interaction though. You need to be strategic, targeted, value-driven and compelling – without appearing to be desperate, spamming or annoying.

Not always the easiest feat, but to help you here are five proven ways to maintain regular customer contact and how to use them more effectively so your customers don't feel like you're stalking them.

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