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Emotional Copywriting

The top three selling emotions - and how to use them

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The top three selling emotions - and how to use them

As we are discovering "why?" is one of the most powerful questions we can ask. Not only in terms of problem solving, but also for motivating and influencing our customers and prospects. 

When we can convince our prospects as to why they should buy from us, and take them on an emotional journey to get there, we are in a far greater position to make the sale. 

But what emotions should you appeal to and where do you start? In my experience here are the top three selling emotions and how to use them.

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The three keys to emotional selling

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The three keys to emotional selling

Emotions are powerful motivators. They influence every purchase decision we make. Every day we buy based on feelings of love, fear, greed, guilt, anger, frustration, happiness, hope, and curiosity and then justify our purchases logically.

While we can try to avoid using them, the truth is if you want to persuade people to buy your products and services you need to appeal to their emotions. Your potential customers are not as interested in the features of your product or service as much as what it will do for them, give them, save them, make them feel or help them become.

So to help you get greater results from your marketing, advertising and sales meetings, here are the three keys to emotional selling.

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Four headlines that engage and convert customers

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Four headlines that engage and convert customers

Whether you need to capture the attention of a potential customer on your website, convince a journalist to publish your story, increase your mailing list with your website opt-in, generate leads from an advertisement or boost your hits with a blog post, learning to write good headlines is perhaps one of the greatest time investments you can make in your business.

To help you make a start, and get more results from your marketing and advertising here are four types of headlines that can help you connect with potential customers and convert more sales.

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Marketing words that boost engagement and conversions

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Marketing words that boost engagement and conversions

Words are powerful. They can move us, engage our emotions in ways we don’t even realise and persuade us to take a course of action we may not have ordinarily taken.

That is why the words you use to help tell the story of your products and services are so important. They can be the difference between telling and selling, and someone browsing or buying.

Fortunately, there are some words and phrases that have been tried and tested to help boost engagement and conversions regardless of your industry. So to help you, here are seven words I’ve found as a copywriter to be extremely effective, regardless of who or what I’m writing about.

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