There is no questioning the benefit of content marketing. But while attracting and converting customers with valuable, relevant and consistent content can yield a significant return on investment, not everyone gets it right.
To ensure you do, here are four of the biggest content marketing mistakes businesses frequently make so you can make sure you avoid them.
While we know how important content marketing is to generating interest and sales, and have the best intentions when it comes to keeping our blogs and social media updated, the time investment can often cause these tasks to sneak further and further down our list of priorities.
Thankfully though there are ways you can minimise the amount of time you spend while still gaining all of benefits, like these six tips for quick, easy and effective content marketing.