If you want to create a real competitive edge in your business start focusing on your customers. It sounds obviously simple, but the fact is most businesses continue to focus on what value they can get as opposed to what value they can give.
But when you start to focus on your customers and what they want and need, you create better products and services, generate more business opportunities and sales, develop more loyal customers and increase your referrals.
So to ensure you are reaping the benefits and profits of giving value, here are six tips to help you create a more customer-focused business.
Credibility is essential for converting contacts into customers. While you may have the better product or service, if you lack credibility, perceived or otherwise, chances are you won't make the sale and your potential customer will go knocking on a competitors door.
So how do you build your credibility in the eyes of your potential customers? Contrary to popular belief credibility doesn't start by focusing on your experience and expertise, it starts by meeting your potential customer where they are, identifying what they need and want, then easing their frustration by solving their problems.
To help you here are five ways you can establish credibility with your potential customers before you start talking about yourself.