Viewing entries tagged
Customer Profiling

40 Questions to Help You Develop Buyer Personas

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40 Questions to Help You Develop Buyer Personas

When it comes to putting together a successful marketing campaign you need to know your market, but a general overview will only get you so far. To get that intimate voice in your copy where a potential customer wonders “are they reading my mind?” you need to get to know your buyer.

One of the best ways of doing this is to establish buyer personas, avatars that describe the people you want most as your customers. These avatars embody the demographics, characteristics and behaviours of your ideal customers, and give you a single person to direct your blog posts, social media updates, videos and sales copy to.

But where do you start? While ideally you want to interview your ideal customers to get it straight from their mouth, you can also start to establish personas by looking at past customers and who you want to work with. Here are some questions to ask to get you started.

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Four questions you MUST ask to get to know your customers

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Four questions you MUST ask to get to know your customers

Whether you are designing a product, developing a marketing strategy or writing a blog post having a thorough understanding of your target marketing is vital. 

But how do you get clear on who it is you are talking to and targeting? Here are four questions you MUST ask to get to know your customers - and why you need to ask them.

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How to find customers you want to work with

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How to find customers you want to work with

Our customers are the lifeblood of our businesses, the very reason we can open our doors each day and do what we love. While many are brilliant to work with, some have the ability to drain the time, energy, ideas and life out of us.

While every customer gives us the opportunity to learn and improve, I’m sure we’d all rather work with customers that challenge us for all the right reasons. So how do you find the customers you want to work with and not just have to work with? Here are four tips to help.

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