Whether you are designing a product, developing a marketing strategy or writing a blog post having a thorough understanding of your target marketing is vital.
But how do you get clear on who it is you are talking to and targeting? Here are four questions you MUST ask to get to know your customers - and why you need to ask them.
Few things can kill your business faster than becoming irrelevant to your customers. The hard fact of business is that change is inevitable, while you can be on trend and meeting needs and wants one day, there is no guarantee that it will be the same the next.
With greater competition, new technology and changing customer demands how do you ensure you stay relevant in the mind of your customers?
One of our greatest strengths as entrepreneurs can also be one of our greatest marketing stumbling blocks - our vision.
Our ability to disrupt industries and think up products and services that fill needs our target market doesn’t even know they have yet can make for some incredible businesses and profits.
But for the very big picture disrupters and entrepreneurs with new and unique ideas, it can also lead to a lot of education to convince customers to buy from you.
While you may have the next brilliant idea that people need, if your customer doesn’t want your product it won’t matter how good it is. Still not convinced? Here are three reasons why you need your customer to want you.