While you know exactly what you love about your business and what you think are your biggest selling points – do you really know what your customer’s value and love about you?
More often than not business owners are selling what they want to sell rather than selling what their customers want to buy. To make sure you're not one of them, here are four quick checks to ensure you're not assuming what your customers want, but rather listening to what they value.
When you're working late nights and early mornings, constantly pushing yourself to work harder, increase your clients, grow your business and meet deadlines, you can end up tired, stressed, overwhelmed, late with your work and can even lose the passion you had for your business to begin with.
So how do you maintain your health and sanity and your clients happiness during busy times? Here are six tips to help you avoid burnout and burning clients.
When it comes to increasing your sales and overall profitability, one of the best places to start is to increase your level of customer interaction. The more contact you have with your customers, the more likely it is that they will buy from you and refer you to others who need your products or services.
It shouldn’t be just any old customer interaction though. You need to be strategic, targeted, value-driven and compelling – without appearing to be desperate, spamming or annoying.
Not always the easiest feat, but to help you here are five proven ways to maintain regular customer contact and how to use them more effectively so your customers don't feel like you're stalking them.