Every now and again in business we can find ourselves obsessing over achievements. But not our achievements, someone else's - and their success always seems to be greater than ours.
I'm sure you've experienced it too, where you wonder why you didn't have that idea, position your business as cleverly, or win that account, employee, award or media coverage. You look at their success and wonder why you too don't have the same results or growth.
If we're not careful, these business comparisons can consume us with doubt, blind us from our wins, wreak havoc in business relationships, and even cause us to sabotage our success.
To guard against this, here are three simple reminders that will stop business comparisons and help you to focus on growing your business.
Being an entrepreneur is serious business. While some seem to thrive under the pressure of growth and competition, others harden, taking their focus off their own businesses to think up ways to sabotage their competitors.
Hiding under the cloak of anonymity their dirty tricks are many. They plagiarise your blogs, website content, promotions, newsletter, social media updates, products, services or innovations and claim it as their own.
Some open fake social media accounts to harass you through posts or subtly (and not so subtly) promote their own business on your page. Others leave scathing online reviews for products and services they haven't even purchased, or pose as a complimenting customer try to glean suppliers and the inner workings of your business. All in an attempt to surpass you, distract you and break you.
While it can be distressing, annoying and downright unethical the truth is you can't control how your competitors will react. You can however, control how you respond. So before you go out and declare a full-scale competitor war, here are five tips to help you deal with their dirty tricks.
In business it can be easy to get distracted by what your competitors are doing. When they bring out new products or services, branch out into new markets or change their course of action you can be tempted to do the same.
But when you change the way you do business or take an alternate course of action because of what your competitors are doing, they become the leader and you become the follower and you'll always be one step behind.
So to prevent you from taking actions you may not have taken if it wasn't for feeling threatened, here are three tips to ensure you remain a leader in your own business not a follower of someone else's.
Researching your competitors can be a great way to keep up to date with industry developments, identify new market opportunities and find out what is and isn’t working for others.
But occasionally competitive analysis can turn into competitive paralysis, where you become so focused on what your competitors are doing that you lose sight of what you are trying to achieve or worse lose all motivation.
To prevent you from becoming overwhelmed and distracted by your competitors, here are five tips to keep your competition in the proper perspective.