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It's all in the name: Five considerations when naming your business, product or service

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It's all in the name: Five considerations when naming your business, product or service

Creating a name for a new business, product or service can be an overwhelming task, particularly when it can determine the identity, personality and the perception of your brand. 

With this in mind you need more than a trusty thesaurus and clever word play, you need to think about the end result, the ultimate brand you want to create and then work backwards. 

So here a five considerations to take into account when naming your new business, product or service. 

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