There is no questioning the benefit of content marketing. But while attracting and converting customers with valuable, relevant and consistent content can yield a significant return on investment, not everyone gets it right.
To ensure you do, here are four of the biggest content marketing mistakes businesses frequently make so you can make sure you avoid them.
While we know how important content marketing is to generating interest and sales, and have the best intentions when it comes to keeping our blogs and social media updated, the time investment can often cause these tasks to sneak further and further down our list of priorities.
Thankfully though there are ways you can minimise the amount of time you spend while still gaining all of benefits, like these six tips for quick, easy and effective content marketing.
Have you ever felt the frustration of finally making the time to sit down and write that blog or article you've been meaning to only to find that all of your ideas have dried up and you can't think of anything to write about?
We've all experienced writer's block at some point, even those of us who write for a living have days when where we can't seem to think of any more words to say.
So what do you do when inspiration doesn't strike? You look at what topics you know well and what types of blogs readers love reading, and in no time ideas start flowing. To help get you thinking here are five business blog posts that are sure to be a hit with your readers.