In business, trust and profit are intertwined. In order to make more sales or convert new leads, it starts by building trust. The more trust a potential customer has the more likely they are to purchase with you and the more a customer trusts you, the higher their spend will be.
But how do you start to build trust with a contact you don’t know and perhaps have never met?
Credibility is essential for converting contacts into customers. While you may have the better product or service, if you lack credibility, perceived or otherwise, chances are you won't make the sale and your potential customer will go knocking on a competitors door.
So how do you build your credibility in the eyes of your potential customers? Contrary to popular belief credibility doesn't start by focusing on your experience and expertise, it starts by meeting your potential customer where they are, identifying what they need and want, then easing their frustration by solving their problems.
To help you here are five ways you can establish credibility with your potential customers before you start talking about yourself.