There is no questioning the benefit of content marketing. But while attracting and converting customers with valuable, relevant and consistent content can yield a significant return on investment, not everyone gets it right.
To ensure you do, here are four of the biggest content marketing mistakes businesses frequently make so you can make sure you avoid them.
When it comes to building your blog audience and expanding your social media reach, one of the best strategies to implement is to invite guest bloggers to write on your blog.
But to do it right you want to be strategic with who you choose to ensure you don’t just reach ‘anyone’ or ‘everyone’ but targeted readers and followers who are interested in your business, products and services.
So who and what should you ask when looking for a guest blogger for your blog? Here are six tips to help.
When it comes to getting your message out to a large audience, the first response for most business owners is to target the media. Though what more brands are starting to realise is that bloggers can be equally powerful, if not more powerful, at spreading the word.
Not only are they powerful influencers with their loyal audience, they also provide valuable link backs to your website, give you greater flexibility with more promotional posts than the media and can be a lot easier to gain coverage on – provided you do it right.
While we know how important content marketing is to generating interest and sales, and have the best intentions when it comes to keeping our blogs and social media updated, the time investment can often cause these tasks to sneak further and further down our list of priorities.
Thankfully though there are ways you can minimise the amount of time you spend while still gaining all of benefits, like these six tips for quick, easy and effective content marketing.
With so much focus placed on how many likers, followers and connections we have on social media, it can be easy to lose sight of the most important number – your subscribers.
As business owners we often spend so much time, money and effort building our databases on someone else’s platform, but what about our own? If you could no longer access your social media accounts or blogs, would you have a way of staying in touch with at least some of your likers, followers, readers and connections?
It can be a scary thought can’t it? To make sure you are building your list while leveraging social media and blogging, here are three tips to turn your likers, followers, readers and connections into subscribers.
Have you ever felt the frustration of finally making the time to sit down and write that blog or article you've been meaning to only to find that all of your ideas have dried up and you can't think of anything to write about?
We've all experienced writer's block at some point, even those of us who write for a living have days when where we can't seem to think of any more words to say.
So what do you do when inspiration doesn't strike? You look at what topics you know well and what types of blogs readers love reading, and in no time ideas start flowing. To help get you thinking here are five business blog posts that are sure to be a hit with your readers.