When it comes to building your blog audience and expanding your social media reach, one of the best strategies to implement is to invite guest bloggers to write on your blog.
But to do it right you want to be strategic with who you choose to ensure you don’t just reach ‘anyone’ or ‘everyone’ but targeted readers and followers who are interested in your business, products and services.
So who and what should you ask when looking for a guest blogger for your blog? Here are six tips to help.
When it comes to getting your message out to a large audience, the first response for most business owners is to target the media. Though what more brands are starting to realise is that bloggers can be equally powerful, if not more powerful, at spreading the word.
Not only are they powerful influencers with their loyal audience, they also provide valuable link backs to your website, give you greater flexibility with more promotional posts than the media and can be a lot easier to gain coverage on – provided you do it right.