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Attracting customers

To niche or not to niche?

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To niche or not to niche?

It's an age-old question that many business owners struggle to answer. But the truth is if you want your marketing to be as effective as possible you need your target market to be an inch wide and a mile deep. 

When you try to be everything to everyone you risk appearing irrelevant to those customers who you want and need the most. 

Still not sure? Here are four opportunities you open up when you pick a niche. 

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How to give people a “good feeling” about you

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How to give people a “good feeling” about you

Like it or loathe it intuition and having a “good feeling” about someone or something can greatly impact our business decisions and the purchase decisions of our customers and potential customers.

So how do you ensure you are giving out the right vibe when you are talking to people? Here are five tips to help you give people a “good feeling” about you.

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