With a growing need to innovate and compete to keep our customers' attention, rebranding can seem like a safe and smart option. While it can be in many cases, it is never a decision you should make lightly.
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In the age of innovation, creativity is essential for your business growth and survival. With creativity ideas are born, problems are solved, industries are disrupted, competitors are overturned and customers are engaged. Without it, you become stuck, stale and predictable.
Your ability to think creatively and act fast is often the difference between being the disruptor or being the disrupted.
To ensure you stay ahead of your industry and keep your creative juices flowing here are six ways to overcome creative blocks.
Every day we are exposed to thousands of brands and marketing messages. Texts, emails, social media, television, radio, billboards, cars and buses all tell us what we need to be, do, have and buy. As a result, our customers have never been more savvy, or more immune to marketing messages as they are today.
For those of us who play in overcrowded market places or are busy creating new ones, the need to be different and memorable in our marketing has never been more important. Here are three copywriting tricks to help.
When it comes to putting together a successful marketing campaign you need to know your market, but a general overview will only get you so far. To get that intimate voice in your copy where a potential customer wonders “are they reading my mind?” you need to get to know your buyer.
One of the best ways of doing this is to establish buyer personas, avatars that describe the people you want most as your customers. These avatars embody the demographics, characteristics and behaviours of your ideal customers, and give you a single person to direct your blog posts, social media updates, videos and sales copy to.
But where do you start? While ideally you want to interview your ideal customers to get it straight from their mouth, you can also start to establish personas by looking at past customers and who you want to work with. Here are some questions to ask to get you started.
With customers bombarded with so many brands and advertisements each day, it is your job to make your marketing messages more persuasive and relevant to break through the noise.
But where do you start? Here are six tips to help you make your marketing messages more persuasive.
Whether you are designing a product, developing a marketing strategy or writing a blog post having a thorough understanding of your target marketing is vital.
But how do you get clear on who it is you are talking to and targeting? Here are four questions you MUST ask to get to know your customers - and why you need to ask them.
It's an age-old question that many business owners struggle to answer. But the truth is if you want your marketing to be as effective as possible you need your target market to be an inch wide and a mile deep.
When you try to be everything to everyone you risk appearing irrelevant to those customers who you want and need the most.
Still not sure? Here are four opportunities you open up when you pick a niche.
Your customers are one of your most valuable assets in business. They not only provide the necessary income through sales to help your business survive, but they also provide valuable insight into your products and services, and the best way to market them.
If you want to find out how to be more strategic in your marketing, spend your budget more wisely and attract more of the customers you want to work with, the answer lies in your existing customers. Here are four marketing lessons your customers can teach you.
Questions are powerful in sales and marketing. When you use them right they uncover needs, challenge thought processes, demonstrate your uniqueness and increase conversions.
If you aren't convinced already, here are four reasons why you need to ask your potential customers more questions in your sales and marketing.
Having the confidence to establish yourself as an expert doesn’t always come easy, particularly for the more humble among us. But to build your profile, and make the difference that most entrepreneurs want to in business, you need to.
To give you a little more confidence that what you have to say is of value, here are four truths to accept when positioning yourself as an expert.
As we are discovering "why?" is one of the most powerful questions we can ask. Not only in terms of problem solving, but also for motivating and influencing our customers and prospects.
When we can convince our prospects as to why they should buy from us, and take them on an emotional journey to get there, we are in a far greater position to make the sale.
But what emotions should you appeal to and where do you start? In my experience here are the top three selling emotions and how to use them.
There can be something quite intimidating about a blank page. The pressure to fill it with words can be overwhelming. Even the most experienced writers can, at some point, feel as though their ideas have dried up, and they don’t know where to start. But it can be overcome.
Whether you need to write a presentation or proposal, a book or a blog, an advertisement or an anecdote, a newsletter or news release, here are five ways to help you overcome blank page paralysis.
Our customers are the lifeblood of our businesses, the very reason we can open our doors each day and do what we love. While many are brilliant to work with, some have the ability to drain the time, energy, ideas and life out of us.
While every customer gives us the opportunity to learn and improve, I’m sure we’d all rather work with customers that challenge us for all the right reasons. So how do you find the customers you want to work with and not just have to work with? Here are four tips to help.
There is no questioning the benefit of content marketing. But while attracting and converting customers with valuable, relevant and consistent content can yield a significant return on investment, not everyone gets it right.
To ensure you do, here are four of the biggest content marketing mistakes businesses frequently make so you can make sure you avoid them.
Can you believe the end of the year is right around the corner? To help you gear up for a bigger, better year with your business, here are five words to put into action to help boost your marketing in the year ahead.
Could you be marketing to the wrong person or leaving off a key influencer and costing your business sales? While we spend most of our marketing budgets targeting the end user of our product or service, the truth is in many situations that one person rarely makes the purchase decision alone.
They consult with someone else, present their findings and in some cases even ask for approval or make a joint decision to proceed. In other cases someone else (think of the child in the supermarket) can have far greater influence over the buying decision, convincing your potential customer to buy your products or services in a more persuasive way than you doing it direct.
So how do you influence the influencer? Here are three tips to get you started.
In business it pays to be different, but when you’re selling the same products or services as everyone else in your industry, it can be hard to find a way to differentiate yourself that doesn’t include competing on price.
While it can seem like a good idea to begin with, focusing on price alone means you have to work harder to make a profit, it leaves you vulnerable to competitors who undercut and you tend to attract a certain kind of customer – those difficult, fickle, price-driven customers who will up and leave you the moment they find a cheaper price.
So how do you find your point of difference when you have the same offering as others? Here are six ideas to get you thinking about how you can differentiate your business without competing on price.
With over 100 billion emails sent last year alone, and many of us receiving tens if not hundreds of emails a day, it can be easy for your newsletter to become lost in a sea of your readers emails.
But before you start waving the white flag, regular newsletters and emails are still a great way to create another touch point with your customers and build your profile and sales. But how do you stand out in a crowded inbox and keep readers opening? Here are four tips to increase your newsletter opens and clicks.