Viewing entries in
Sales Tips

Are your motives costing you business?

Comment

Are your motives costing you business?

Networking can be an interesting experience. While you meet a lot of different personalities and businesses, two types of people tend to stand out in the crowd, those who are interested in building relationships and those focused on the sale.

While we need sales to survive in business, there is a real danger in making sales your only focus. Could your motives be costing you customers?

Comment

Why you need to ask questions in your sales and marketing

Comment

Why you need to ask questions in your sales and marketing

Questions are powerful in sales and marketing. When you use them right they uncover needs, challenge thought processes, demonstrate your uniqueness and increase conversions. 

If you aren't convinced already, here are four reasons why you need to ask your potential customers more questions in your sales and marketing.

Comment

The top three selling emotions - and how to use them

Comment

The top three selling emotions - and how to use them

As we are discovering "why?" is one of the most powerful questions we can ask. Not only in terms of problem solving, but also for motivating and influencing our customers and prospects. 

When we can convince our prospects as to why they should buy from us, and take them on an emotional journey to get there, we are in a far greater position to make the sale. 

But what emotions should you appeal to and where do you start? In my experience here are the top three selling emotions and how to use them.

Comment

How to expedite trust in sales

Comment

How to expedite trust in sales

In business, trust and profit are intertwined. In order to make more sales or convert new leads, it starts by building trust. The more trust a potential customer has the more likely they are to purchase with you and the more a customer trusts you, the higher their spend will be. 

But how do you start to build trust with a contact you don’t know and perhaps have never met? 

Comment

Four places to find leads quickly and easily

Comment

Four places to find leads quickly and easily

Every now and again you can have a slow sales week in business. While it can provide the opportunity to catch up on all the tasks you've been "meaning to do", it can put additional stress and pressure on you when it is for an extended period. 

So what do you do when your slow week turns into a slow month? Here are four places to find leads quickly and easily. 

Comment

Want to break up with social media? Don’t!

Comment

Want to break up with social media? Don’t!

Dear Social Media,
I’ve been unliking you for a while. I can’t believe how low your reach has stooped and I’m tired of your gold digging ways. I’m afraid we just can’t selfie anymore.

#breakingup #itsnotmeitsyou 

It’s the break up letter so many want to write. With so many changes, low reach and a push towards paid advertising, many people are fantasising about breaking up with their social media accounts. 

But before you act on your desires, it might be worth making some changes first.

Comment

Influencing the influencer

Comment

Influencing the influencer

Could you be marketing to the wrong person or leaving off a key influencer and costing your business sales? While we spend most of our marketing budgets targeting the end user of our product or service, the truth is in many situations that one person rarely makes the purchase decision alone. 

They consult with someone else, present their findings and in some cases even ask for approval or make a joint decision to proceed. In other cases someone else (think of the child in the supermarket) can have far greater influence over the buying decision, convincing your potential customer to buy your products or services in a more persuasive way than you doing it direct. 

So how do you influence the influencer? Here are three tips to get you started. 

Comment

Three sales writing mistakes that will lose you business

Comment

Three sales writing mistakes that will lose you business

Sales letters can be an extremely effective way to generate new business. Whether it is sent via email, social media or good old-fashioned snail mail, when you get the right message, to the right people with the right call to action you can generate a great marketing response.  When it’s wrong however, it can be uncomfortably quiet.

The good news is that the common mistakes people when writing sales letters are easily avoided – when you know what they are. So here are the three most common sales writing mistakes to avoid so you stop losing business and start winning sales. 

Comment

Five sneaky call to action tips to boost conversions

Comment

Five sneaky call to action tips to boost conversions

Your call to action is one of the most important parts of any copy you write. While your words may be clever and compelling, and your images eye catching and engaging, if you aren’t calling people to act, you won’t get the results you want.

So how do you make sure you are calling your potential customers to act effectively? Here are five sneaky call to action tips to help boost your conversions.

Comment

How to identify what your customers love about you

Comment

How to identify what your customers love about you

While you know exactly what you love about your business and what you think are your biggest selling points – do you really know what your customer’s value and love about you?

More often than not business owners are selling what they want to sell rather than selling what their customers want to buy. To make sure you're not one of them, here are four quick checks to ensure you're not assuming what your customers want, but rather listening to what they value.

Comment

How to make more sales through less talking

Comment

How to make more sales through less talking

When so much emphasis is put on what we say to promote our business, how we say it and when we say it, it can be easy to forget that sometimes the best sales strategy is to talk less and listen more. 

So to remind you, here are five tips to help you make more money by doing less talking. 

Comment