We all know that marketing and promotion is an essential part of business – but what if it takes you well beyond your comfort zone and seems to conflict with the essence of who you are?
This is for the shy, humble and introverted entrepreneurs among us, the ones who would rather stay in their office than get out and network, and the ones who feel inauthentic and at times even arrogant when singing their praises.
Here are four ways you can help build credibility and customer base without feeling like you are bashing, bragging or boring people with your sales message.
Every day we are exposed to thousands of brands and marketing messages. Texts, emails, social media, television, radio, billboards, cars and buses all tell us what we need to be, do, have and buy. As a result, our customers have never been more savvy, or more immune to marketing messages as they are today.
For those of us who play in overcrowded market places or are busy creating new ones, the need to be different and memorable in our marketing has never been more important. Here are three copywriting tricks to help.
With customers bombarded with so many brands and advertisements each day, it is your job to make your marketing messages more persuasive and relevant to break through the noise.
But where do you start? Here are six tips to help you make your marketing messages more persuasive.
Whether you are designing a product, developing a marketing strategy or writing a blog post having a thorough understanding of your target marketing is vital.
But how do you get clear on who it is you are talking to and targeting? Here are four questions you MUST ask to get to know your customers - and why you need to ask them.
Networking can be an interesting experience. While you meet a lot of different personalities and businesses, two types of people tend to stand out in the crowd, those who are interested in building relationships and those focused on the sale.
While we need sales to survive in business, there is a real danger in making sales your only focus. Could your motives be costing you customers?
Few things can kill your business faster than becoming irrelevant to your customers. The hard fact of business is that change is inevitable, while you can be on trend and meeting needs and wants one day, there is no guarantee that it will be the same the next.
With greater competition, new technology and changing customer demands how do you ensure you stay relevant in the mind of your customers?
It doesn't matter if you are pitching an idea, promoting a product or delivering a service, to make a sale your customer needs to believe in you.
But with only minutes to win them over, where do you start?
Your customers are one of your most valuable assets in business. They not only provide the necessary income through sales to help your business survive, but they also provide valuable insight into your products and services, and the best way to market them.
If you want to find out how to be more strategic in your marketing, spend your budget more wisely and attract more of the customers you want to work with, the answer lies in your existing customers. Here are four marketing lessons your customers can teach you.
Questions are powerful in sales and marketing. When you use them right they uncover needs, challenge thought processes, demonstrate your uniqueness and increase conversions.
If you aren't convinced already, here are four reasons why you need to ask your potential customers more questions in your sales and marketing.
One of our greatest strengths as entrepreneurs can also be one of our greatest marketing stumbling blocks - our vision.
Our ability to disrupt industries and think up products and services that fill needs our target market doesn’t even know they have yet can make for some incredible businesses and profits.
But for the very big picture disrupters and entrepreneurs with new and unique ideas, it can also lead to a lot of education to convince customers to buy from you.
While you may have the next brilliant idea that people need, if your customer doesn’t want your product it won’t matter how good it is. Still not convinced? Here are three reasons why you need your customer to want you.
As we are discovering "why?" is one of the most powerful questions we can ask. Not only in terms of problem solving, but also for motivating and influencing our customers and prospects.
When we can convince our prospects as to why they should buy from us, and take them on an emotional journey to get there, we are in a far greater position to make the sale.
But what emotions should you appeal to and where do you start? In my experience here are the top three selling emotions and how to use them.
There can be something quite intimidating about a blank page. The pressure to fill it with words can be overwhelming. Even the most experienced writers can, at some point, feel as though their ideas have dried up, and they don’t know where to start. But it can be overcome.
Whether you need to write a presentation or proposal, a book or a blog, an advertisement or an anecdote, a newsletter or news release, here are five ways to help you overcome blank page paralysis.
In business, trust and profit are intertwined. In order to make more sales or convert new leads, it starts by building trust. The more trust a potential customer has the more likely they are to purchase with you and the more a customer trusts you, the higher their spend will be.
But how do you start to build trust with a contact you don’t know and perhaps have never met?
Every now and again you can have a slow sales week in business. While it can provide the opportunity to catch up on all the tasks you've been "meaning to do", it can put additional stress and pressure on you when it is for an extended period.
So what do you do when your slow week turns into a slow month? Here are four places to find leads quickly and easily.
Our customers are the lifeblood of our businesses, the very reason we can open our doors each day and do what we love. While many are brilliant to work with, some have the ability to drain the time, energy, ideas and life out of us.
While every customer gives us the opportunity to learn and improve, I’m sure we’d all rather work with customers that challenge us for all the right reasons. So how do you find the customers you want to work with and not just have to work with? Here are four tips to help.
Nothing can cause confusion and doubt in a business like pricing your products and services. While you don’t want to charge less than you are worth, you also don’t want to price yourself out of the market, so how do you know if your price is right?
Whether you are starting out or starting over, here are five factors to consider when pricing your products and services.
Emotions are powerful motivators. They influence every purchase decision we make. Every day we buy based on feelings of love, fear, greed, guilt, anger, frustration, happiness, hope, and curiosity and then justify our purchases logically.
While we can try to avoid using them, the truth is if you want to persuade people to buy your products and services you need to appeal to their emotions. Your potential customers are not as interested in the features of your product or service as much as what it will do for them, give them, save them, make them feel or help them become.
So to help you get greater results from your marketing, advertising and sales meetings, here are the three keys to emotional selling.