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Reputation Management

How to use bridging phrases to get your message across

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How to use bridging phrases to get your message across

Whether you are in a media interview, investor pitch, sales meeting or speaking in front of a crowd, you need to know how to handle questions and get your point across calmly and effectively. 

But how do you get back on topic when a question leads you down a different path? Or when an interviewer has different intentions to you? One way is by using a bridging phrase - but beware not all bridging phrases promise an easy way to cross back over to your key messages.  

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The Danger In Burning Bridges

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The Danger In Burning Bridges

There comes a point in business when relationships end. It could be due to wrongdoing or simply outgrowing. Sometimes it’s because you end it and sometimes it’s because someone else does. How it ends though, can make all of the difference, not only to your reputation, but your bottom line, future connections, and business opportunities. 

While it can be tempting (and let’s face it in some cases completely justified) to say exactly what you feel and burn bridges behind you, if you are wise, you will try to end every relationship as amicably as possible. By leaving the bridge intact, even if a little rocky, you at least still have the option to pass by again in the future if you ever need to.

In case you’re not convinced, here are some of the dangers you can face when burning bridges – regardless of whether you are in the right or the wrong.

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Five reasons to call your customers regularly

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Five reasons to call your customers regularly

The way to succeed in business is to be constantly in touch with your market. The moment you lose touch with them or start making business more about you than your customers is the time you risk becoming irrelevant. 

While business can get busy, and email can seem like a quicker option, nothing beats picking up the phone and engaging in conversation. Don’t think you have the time? Here are five reasons you should be making the time to call your customers regularly.

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Five tips for managing and increasing your capacity

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Five tips for managing and increasing your capacity

When it comes to growing a business, there are a number of areas you need to manage and monitor closely. While most businesses watch their competitors, customers, and cash flow proactively, there is one  area often forgotten until reached – capacity.

It’s a familiar story; a business owner focuses on sales to increase cash flow but has not thought about how or when they can deliver all of the new work sourced. As a result, the quality of products or services can be lower or the turnaround longer, affecting their reputation.

To ensure you don’t play the lead role in this tale, here are five tips to help you manage and increase your capacity.

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How to manage fast growth and maintain your reputation

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How to manage fast growth and maintain your reputation

For many entrepreneurs starting a business comes with the dream of creating a fast growing company that customers love. But as demand grows and sales soar you can suddenly be faced with some very real and different challenges that you may not have planned for in your start-up. 

Sometimes all takes is one big customer, one media opportunity or one photo, status or campaign to go viral and you can be faced with a flood of enquiries and sales. To ensure you handle your growth effectively and maintain your reputation along the way here are five points to keep in mind. 

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Competitor Wars: How to Deal with Dirty Tricks

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Competitor Wars: How to Deal with Dirty Tricks

Being an entrepreneur is serious business. While some seem to thrive under the pressure of growth and competition, others harden, taking their focus off their own businesses to think up ways to sabotage their competitors. 

Hiding under the cloak of anonymity their dirty tricks are many. They plagiarise your blogs, website content, promotions, newsletter, social media updates, products, services or innovations and claim it as their own.

Some open fake social media accounts to harass you through posts or subtly (and not so subtly) promote their own business on your page. Others leave scathing online reviews for products and services they haven't even purchased, or pose as a complimenting customer try to glean suppliers and the inner workings of your business. All in an attempt to surpass you, distract you and break you. 

While it can be distressing, annoying and downright unethical the truth is you can't control how your competitors will react. You can however, control how you respond. So before you go out and declare a full-scale competitor war, here are five tips to help you deal with their dirty tricks. 

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How to create more raving fans in your business

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How to create more raving fans in your business

When it comes to creating raving fans in your business, great service is only the beginning. You need to be intuitive, understanding your customers’ needs, wants and expectations so you can go above and beyond to create a truly ‘wow’ experience.

Happy customers will always be your greatest sales people, but how do you get them to the point where they want to tell the world about you? Here are four steps to help you create more raving fans in your business.

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Four ways to manage your business reputation

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Four ways to manage your business reputation

With your business reputation directly linked to your bottom line it is important to do everything you can to build and maintain it. 

While your business will inevitably take knocks from unhappy customers, mistakes you make and decisions you wish you could do-over, by following these four ways to safeguard your reputation you can still preserve your standing in the business world. 

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How to give people a “good feeling” about you

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How to give people a “good feeling” about you

Like it or loathe it intuition and having a “good feeling” about someone or something can greatly impact our business decisions and the purchase decisions of our customers and potential customers.

So how do you ensure you are giving out the right vibe when you are talking to people? Here are five tips to help you give people a “good feeling” about you.

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Knowing when to walk away

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Knowing when to walk away

In business we often come across opportunities, people, businesses, ideas and situations that look promising and profitable. 

While some can certainly meet and even exceed our expectations, every now and again one can hand us a confronting dose of reality that can result in hard decisions and the possibility of cutting all ties. 
 
But how do you know when to stop or when to try harder? Here are five checks to put in place so you know when it's time to walk away in business.

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How to turn a mistake into a marketing opportunity

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How to turn a mistake into a marketing opportunity

While mistakes in business can fill us with dread and embarrassment, like many other times of trial and adversity they can be turned into an opportunity to showcase the professionalism integrity and authenticity of our business.

So how do you recover with your reputation in tact after you've dropped the ball? Here are three tips to help you turn a mistake into a marketing opportunity and win the respect of your customers and business associates.

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How to avoid burnout and burning clients in busy times

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How to avoid burnout and burning clients in busy times

When you're working late nights and early mornings, constantly pushing yourself to work harder, increase your clients, grow your business and meet deadlines, you can end up tired, stressed, overwhelmed, late with your work and can even lose the passion you had for your business to begin with.

So how do you maintain your health and sanity and your clients happiness during busy times? Here are six tips to help you avoid burnout and burning clients.

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How to respond successfully to a media call-out

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How to respond successfully to a media call-out

With the help of social media and websites like SourceBottle.com you can intercept media call-outs from journalists who are looking for sources to input on their story. The angle is set and the story is being published, all you need to do is put forward your expert opinion or experience.

But you won't be the only person who sees the call-out, so how do you improve your chances of being chosen? Here are seven tips to help you respond to a media call-out effectively and position yourself as a valuable source.

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What to do when you have an unhappy customer

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What to do when you have an unhappy customer

An unhappy customer can be incredibly damaging to your business and reputation. People are 2-3 times more likely to tell others about a bad customer experience than a good customer experience.

Combine this with easy access to social media on mobiles and suddenly an unhappy customer can be voicing their dissatisfaction to the world within seconds – before they've had time to think things through or you’ve had a chance to rectify the situation.

So what do you do when you have an unhappy customer on your hands? Here are five tips to help you diffuse the situation and keep your reputation intact.

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