Viewing entries in
Publicity

Five ways to overcome blank page paralysis

Comment

Five ways to overcome blank page paralysis

There can be something quite intimidating about a blank page. The pressure to fill it with words can be overwhelming. Even the most experienced writers can, at some point, feel as though their ideas have dried up, and they don’t know where to start. But it can be overcome.

Whether you need to write a presentation or proposal, a book or a blog, an advertisement or an anecdote, a newsletter or news release, here are five ways to help you overcome blank page paralysis.

Comment

Seven tips for writing content quickly

Comment

Seven tips for writing content quickly

Sometimes in business we are presented with opportunities that require us to produce a lot of content quickly. It could be for an editorial, a guest contribution to a blog or e-book, an awards submission, a presentation or pitch or even our own book or e-course.

While you can know your topic inside out, putting it down on paper can trigger all sorts of procrastinating behaviour and overwhelm, slowing down or stopping the writing process altogether resulting in lost opportunity or revenue.

To help you overcome distractions and package up your knowledge easily here are seven tips for writing a lot of content quickly.

Comment

The biggest point of difference you are underselling

Comment

The biggest point of difference you are underselling

If you are like most business owners your biggest point of difference comes not from what you do or even how you do it, it comes from what you know.

The knowledge you have around your industry, products and services, your customers needs, problems and challenges, the lessons you’ve learnt and the formulas, templates, processes and systems you’ve created based on your knowledge and experience is all extremely valuable. 

What’s more it could be what influences a potential customer in doing business with you over your competitors. Yet most of us undersell it. 

So if by chance you are underselling your knowledge, here are four reasons why you should stop doubting and start sharing.

Comment

Why you need to be a shameless self-promoter

Comment

Why you need to be a shameless self-promoter

When it comes to self-promotion and marketing there tends to be two kinds of business owners, those who are their brand and those who hide behind their brand. But, in order to create a truly successful business you need a balance of both.

So here are three reasons you need to become a shameless self-promoter, and for those who want to run a mile at the thought of being more in the spotlight, how you can do it while still being somewhat in the background.

Comment

How to make your business newsworthy (with steal worthy news angles to try)

Comment

How to make your business newsworthy (with steal worthy news angles to try)

With journalists bombarded with hundreds of pitches and media releases each day, your ability to generate media coverage is directly determined by how newsworthy and interesting you can make yourself, your business or your topic. 

But with so many different media outlets with differing opinions on what is newsworthy to them, how do you choose the right angle to make sure you don’t end up deleted?

Here are some tips to help you find the best newsworthy angle for your business and some steal worthy news angles to get you started. 

Comment

Five tips to help you pitch more effectively to bloggers

Comment

Five tips to help you pitch more effectively to bloggers

When it comes to getting your message out to a large audience, the first response for most business owners is to target the media. Though what more brands are starting to realise is that bloggers can be equally powerful, if not more powerful, at spreading the word.

Not only are they powerful influencers with their loyal audience, they also provide valuable link backs to your website, give you greater flexibility with more promotional posts than the media and can be a lot easier to gain coverage on – provided you do it right.

Comment

How to respond successfully to a media call-out

Comment

How to respond successfully to a media call-out

With the help of social media and websites like SourceBottle.com you can intercept media call-outs from journalists who are looking for sources to input on their story. The angle is set and the story is being published, all you need to do is put forward your expert opinion or experience.

But you won't be the only person who sees the call-out, so how do you improve your chances of being chosen? Here are seven tips to help you respond to a media call-out effectively and position yourself as a valuable source.

Comment

Six ways to generate publicity (that you may not have tried)

Comment

Six ways to generate publicity (that you may not have tried)

When it comes to generating publicity for your business, news releases are by far the most popular option. But they aren’t the only option. There are a number of tools you can use and angles you can take to capture the attention of journalists and editors.

To give you some ideas, here are six additional tools or angles that you may not have thought to use in order to generate more publicity for your business.

Comment