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Public Relations

How to use bridging phrases to get your message across

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How to use bridging phrases to get your message across

Whether you are in a media interview, investor pitch, sales meeting or speaking in front of a crowd, you need to know how to handle questions and get your point across calmly and effectively. 

But how do you get back on topic when a question leads you down a different path? Or when an interviewer has different intentions to you? One way is by using a bridging phrase - but beware not all bridging phrases promise an easy way to cross back over to your key messages.  

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Six tips for more persuasive marketing

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Six tips for more persuasive marketing

With customers bombarded with so many brands and advertisements each day, it is your job to make your marketing messages more persuasive and relevant to break through the noise.

But where do you start? Here are six tips to help you make your marketing messages more persuasive.

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To niche or not to niche?

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To niche or not to niche?

It's an age-old question that many business owners struggle to answer. But the truth is if you want your marketing to be as effective as possible you need your target market to be an inch wide and a mile deep. 

When you try to be everything to everyone you risk appearing irrelevant to those customers who you want and need the most. 

Still not sure? Here are four opportunities you open up when you pick a niche. 

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Four truths to accept when positioning yourself as an expert

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Four truths to accept when positioning yourself as an expert

Having the confidence to establish yourself as an expert doesn’t always come easy, particularly for the more humble among us. But to build your profile, and make the difference that most entrepreneurs want to in business, you need to.

To give you a little more confidence that what you have to say is of value, here are four truths to accept when positioning yourself as an expert.

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The Danger In Burning Bridges

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The Danger In Burning Bridges

There comes a point in business when relationships end. It could be due to wrongdoing or simply outgrowing. Sometimes it’s because you end it and sometimes it’s because someone else does. How it ends though, can make all of the difference, not only to your reputation, but your bottom line, future connections, and business opportunities. 

While it can be tempting (and let’s face it in some cases completely justified) to say exactly what you feel and burn bridges behind you, if you are wise, you will try to end every relationship as amicably as possible. By leaving the bridge intact, even if a little rocky, you at least still have the option to pass by again in the future if you ever need to.

In case you’re not convinced, here are some of the dangers you can face when burning bridges – regardless of whether you are in the right or the wrong.

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How to manage fast growth and maintain your reputation

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How to manage fast growth and maintain your reputation

For many entrepreneurs starting a business comes with the dream of creating a fast growing company that customers love. But as demand grows and sales soar you can suddenly be faced with some very real and different challenges that you may not have planned for in your start-up. 

Sometimes all takes is one big customer, one media opportunity or one photo, status or campaign to go viral and you can be faced with a flood of enquiries and sales. To ensure you handle your growth effectively and maintain your reputation along the way here are five points to keep in mind. 

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Competitor Wars: How to Deal with Dirty Tricks

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Competitor Wars: How to Deal with Dirty Tricks

Being an entrepreneur is serious business. While some seem to thrive under the pressure of growth and competition, others harden, taking their focus off their own businesses to think up ways to sabotage their competitors. 

Hiding under the cloak of anonymity their dirty tricks are many. They plagiarise your blogs, website content, promotions, newsletter, social media updates, products, services or innovations and claim it as their own.

Some open fake social media accounts to harass you through posts or subtly (and not so subtly) promote their own business on your page. Others leave scathing online reviews for products and services they haven't even purchased, or pose as a complimenting customer try to glean suppliers and the inner workings of your business. All in an attempt to surpass you, distract you and break you. 

While it can be distressing, annoying and downright unethical the truth is you can't control how your competitors will react. You can however, control how you respond. So before you go out and declare a full-scale competitor war, here are five tips to help you deal with their dirty tricks. 

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How to find your point of difference

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How to find your point of difference

In business it pays to be different, but when you’re selling the same products or services as everyone else in your industry, it can be hard to find a way to differentiate yourself that doesn’t include competing on price.

While it can seem like a good idea to begin with, focusing on price alone means you have to work harder to make a profit, it leaves you vulnerable to competitors who undercut and you tend to attract a certain kind of customer – those difficult, fickle, price-driven customers who will up and leave you the moment they find a cheaper price. 

So how do you find your point of difference when you have the same offering as others? Here are six ideas to get you thinking about how you can differentiate your business without competing on price.

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Five ways collaborations can build your business

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Five ways collaborations can build your business

When it comes to building your business and your profile no strategy is as powerful or as leveraged as collaborations. 

Partnering, aligning or joint venturing with another company or person for their skills, experience or influence can be one of the smartest moves you can make in business. 

Don't believe me? Check out how collaborations could be boosting your bottom line - and not just with referrals. 

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Four ways to manage your business reputation

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Four ways to manage your business reputation

With your business reputation directly linked to your bottom line it is important to do everything you can to build and maintain it. 

While your business will inevitably take knocks from unhappy customers, mistakes you make and decisions you wish you could do-over, by following these four ways to safeguard your reputation you can still preserve your standing in the business world. 

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Seven tips for writing content quickly

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Seven tips for writing content quickly

Sometimes in business we are presented with opportunities that require us to produce a lot of content quickly. It could be for an editorial, a guest contribution to a blog or e-book, an awards submission, a presentation or pitch or even our own book or e-course.

While you can know your topic inside out, putting it down on paper can trigger all sorts of procrastinating behaviour and overwhelm, slowing down or stopping the writing process altogether resulting in lost opportunity or revenue.

To help you overcome distractions and package up your knowledge easily here are seven tips for writing a lot of content quickly.

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The biggest point of difference you are underselling

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The biggest point of difference you are underselling

If you are like most business owners your biggest point of difference comes not from what you do or even how you do it, it comes from what you know.

The knowledge you have around your industry, products and services, your customers needs, problems and challenges, the lessons you’ve learnt and the formulas, templates, processes and systems you’ve created based on your knowledge and experience is all extremely valuable. 

What’s more it could be what influences a potential customer in doing business with you over your competitors. Yet most of us undersell it. 

So if by chance you are underselling your knowledge, here are four reasons why you should stop doubting and start sharing.

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Five sneaky call to action tips to boost conversions

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Five sneaky call to action tips to boost conversions

Your call to action is one of the most important parts of any copy you write. While your words may be clever and compelling, and your images eye catching and engaging, if you aren’t calling people to act, you won’t get the results you want.

So how do you make sure you are calling your potential customers to act effectively? Here are five sneaky call to action tips to help boost your conversions.

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How to become a market leader (not a competitor follower)

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How to become a market leader (not a competitor follower)

In business it can be easy to get distracted by what your competitors are doing. When they bring out new products or services, branch out into new markets or change their course of action you can be tempted to do the same. 

But when you change the way you do business or take an alternate course of action because of what your competitors are doing, they become the leader and you become the follower and you'll always be one step behind. 

So to prevent you from taking actions you may not have taken if it wasn't for feeling threatened, here are three tips to ensure you remain a leader in your own business not a follower of someone else's. 

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Why you need to be a shameless self-promoter

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Why you need to be a shameless self-promoter

When it comes to self-promotion and marketing there tends to be two kinds of business owners, those who are their brand and those who hide behind their brand. But, in order to create a truly successful business you need a balance of both.

So here are three reasons you need to become a shameless self-promoter, and for those who want to run a mile at the thought of being more in the spotlight, how you can do it while still being somewhat in the background.

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How to make your business newsworthy (with steal worthy news angles to try)

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How to make your business newsworthy (with steal worthy news angles to try)

With journalists bombarded with hundreds of pitches and media releases each day, your ability to generate media coverage is directly determined by how newsworthy and interesting you can make yourself, your business or your topic. 

But with so many different media outlets with differing opinions on what is newsworthy to them, how do you choose the right angle to make sure you don’t end up deleted?

Here are some tips to help you find the best newsworthy angle for your business and some steal worthy news angles to get you started. 

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Five tips to help you pitch more effectively to bloggers

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Five tips to help you pitch more effectively to bloggers

When it comes to getting your message out to a large audience, the first response for most business owners is to target the media. Though what more brands are starting to realise is that bloggers can be equally powerful, if not more powerful, at spreading the word.

Not only are they powerful influencers with their loyal audience, they also provide valuable link backs to your website, give you greater flexibility with more promotional posts than the media and can be a lot easier to gain coverage on – provided you do it right.

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How to turn a mistake into a marketing opportunity

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How to turn a mistake into a marketing opportunity

While mistakes in business can fill us with dread and embarrassment, like many other times of trial and adversity they can be turned into an opportunity to showcase the professionalism integrity and authenticity of our business.

So how do you recover with your reputation in tact after you've dropped the ball? Here are three tips to help you turn a mistake into a marketing opportunity and win the respect of your customers and business associates.

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