When it comes to putting together a successful marketing campaign you need to know your market, but a general overview will only get you so far. To get that intimate voice in your copy where a potential customer wonders “are they reading my mind?” you need to get to know your buyer.
One of the best ways of doing this is to establish buyer personas, avatars that describe the people you want most as your customers. These avatars embody the demographics, characteristics and behaviours of your ideal customers, and give you a single person to direct your blog posts, social media updates, videos and sales copy to.
But where do you start? While ideally you want to interview your ideal customers to get it straight from their mouth, you can also start to establish personas by looking at past customers and who you want to work with. Here are some questions to ask to get you started.
December is often a month of extremes in business. You are either incredibly busy or incredibly quiet; burning with enthusiasm or burning out. Even the extremes can change week-to-week!
So how do you find inspiration, reignite your passion and keep your motivation up as you head into another year?
When it comes to growing a business, there are a number of areas you need to manage and monitor closely. While most businesses watch their competitors, customers, and cash flow proactively, there is one area often forgotten until reached – capacity.
It’s a familiar story; a business owner focuses on sales to increase cash flow but has not thought about how or when they can deliver all of the new work sourced. As a result, the quality of products or services can be lower or the turnaround longer, affecting their reputation.
To ensure you don’t play the lead role in this tale, here are five tips to help you manage and increase your capacity.
Nothing can cause confusion and doubt in a business like pricing your products and services. While you don’t want to charge less than you are worth, you also don’t want to price yourself out of the market, so how do you know if your price is right?
Whether you are starting out or starting over, here are five factors to consider when pricing your products and services.
In business we often come across opportunities, people, businesses, ideas and situations that look promising and profitable.
While some can certainly meet and even exceed our expectations, every now and again one can hand us a confronting dose of reality that can result in hard decisions and the possibility of cutting all ties.
But how do you know when to stop or when to try harder? Here are five checks to put in place so you know when it's time to walk away in business.
Every minute of every day our brains are filled with thoughts, from client deadlines, to-do's, calls, meetings, appointments and ideas, to errands, the friends we need to call, the family commitments we have for the week, the things we’ve forgotten to do but still need to do, and on it goes.
With so much action going on all the time, it can become almost impossible to focus on the task at hand. To help you be more clear and precise, here are three ways to gain more clarity in business.
With the end of financial year fast approaching, it's an opportune time to pause and take a moment to step back from the day-to-day running of your business and regroup, refocus, and realign with your greater vision and goals.
Not sure where to start? Here are four questions that will help you start the New Financial Year off more profitably and productively.
As the end of year approaches quickly, it’s quite natural as business owners to start thinking about the year ahead. What plans we’ll make, the new goals and targets we’ll set and of course how we can make our businesses even better and more profitable in the coming year.
To help you with this process and get you thinking more strategically about your plans, here are four questions to ask yourself that will help you transform your business.