With a growing need to innovate and compete to keep our customers' attention, rebranding can seem like a safe and smart option. While it can be in many cases, it is never a decision you should make lightly.
We live in a world that is becoming increasingly connected; yet disconnected at the same time. While it has never been easier to communicate with anyone, anywhere in the world, we lose something when we stay behind the veil of technology – deeper relationships.
We forget that relationships underpin every business transaction. The deeper the relationship, the more profound and profitable it becomes.
Your customers crave connection – real connection – from the businesses they buy from. They don’t want to interact with a faceless business, hear from general autoresponders or enquire only through a web form. They want a real relationship, a real person – they want you.
With business becoming more global and much of our networking and marketing done online, it can be hard to build a personal relationship with our customers – particularly when we will never meet many of them. But one way to get around this is through an up to date headshot.
As simple as it sounds having a photo on your social media profiles, or even on your email and business card, allows your customer to see and connect with you even though you aren’t in front of them.
As research and experience are showing us, customers want more than products and services from brands they buy from; they want a story to tell and be part of.
While we can often fall into the trap of trying to be the loudest in the marketplace to get attention and stand out from our competitors, the truth is you don't win the heart of your customer by them following your voice; you win it by finding theirs.
To help you break through the noise of a competitive marketplace and win the heart of your customers, here are three ways to build a customer-centric business.
There comes a point in business when relationships end. It could be due to wrongdoing or simply outgrowing. Sometimes it’s because you end it and sometimes it’s because someone else does. How it ends though, can make all of the difference, not only to your reputation, but your bottom line, future connections, and business opportunities.
While it can be tempting (and let’s face it in some cases completely justified) to say exactly what you feel and burn bridges behind you, if you are wise, you will try to end every relationship as amicably as possible. By leaving the bridge intact, even if a little rocky, you at least still have the option to pass by again in the future if you ever need to.
In case you’re not convinced, here are some of the dangers you can face when burning bridges – regardless of whether you are in the right or the wrong.
When you are an entrepreneur, it’s not unusual to be flooded with ideas. From your midday brainstorms to your midnight inspiration, when you are always asking questions or looking for answers the ideas come.
But with so many ideas coming through and only so many hours in the day, how do you know which ones to follow and which ones to keep locked away for later?
While there is never a black and white answer to that question, there are some ways you can help qualify your idea to know if it will be the next big thing or the next big flop.
In business, trust and profit are intertwined. In order to make more sales or convert new leads, it starts by building trust. The more trust a potential customer has the more likely they are to purchase with you and the more a customer trusts you, the higher their spend will be.
But how do you start to build trust with a contact you don’t know and perhaps have never met?
Our customers are the lifeblood of our businesses, the very reason we can open our doors each day and do what we love. While many are brilliant to work with, some have the ability to drain the time, energy, ideas and life out of us.
While every customer gives us the opportunity to learn and improve, I’m sure we’d all rather work with customers that challenge us for all the right reasons. So how do you find the customers you want to work with and not just have to work with? Here are four tips to help.
Nothing can cause confusion and doubt in a business like pricing your products and services. While you don’t want to charge less than you are worth, you also don’t want to price yourself out of the market, so how do you know if your price is right?
Whether you are starting out or starting over, here are five factors to consider when pricing your products and services.
For many entrepreneurs starting a business comes with the dream of creating a fast growing company that customers love. But as demand grows and sales soar you can suddenly be faced with some very real and different challenges that you may not have planned for in your start-up.
Sometimes all takes is one big customer, one media opportunity or one photo, status or campaign to go viral and you can be faced with a flood of enquiries and sales. To ensure you handle your growth effectively and maintain your reputation along the way here are five points to keep in mind.
Want to give your business a competitive edge this year and ensure your products, services, innovations and messages are on market?
One of the best ways to get in front of the pack, attract new leads and build loyalty with existing customers is to identify needs and trends before or as they are coming.
But how do you predict these changes when there is no crystal ball in business? Here are five sources to watch and utilise.
In business it pays to be different, but when you’re selling the same products or services as everyone else in your industry, it can be hard to find a way to differentiate yourself that doesn’t include competing on price.
While it can seem like a good idea to begin with, focusing on price alone means you have to work harder to make a profit, it leaves you vulnerable to competitors who undercut and you tend to attract a certain kind of customer – those difficult, fickle, price-driven customers who will up and leave you the moment they find a cheaper price.
So how do you find your point of difference when you have the same offering as others? Here are six ideas to get you thinking about how you can differentiate your business without competing on price.
With your business reputation directly linked to your bottom line it is important to do everything you can to build and maintain it.
While your business will inevitably take knocks from unhappy customers, mistakes you make and decisions you wish you could do-over, by following these four ways to safeguard your reputation you can still preserve your standing in the business world.
If you are like most business owners your biggest point of difference comes not from what you do or even how you do it, it comes from what you know.
The knowledge you have around your industry, products and services, your customers needs, problems and challenges, the lessons you’ve learnt and the formulas, templates, processes and systems you’ve created based on your knowledge and experience is all extremely valuable.
What’s more it could be what influences a potential customer in doing business with you over your competitors. Yet most of us undersell it.
So if by chance you are underselling your knowledge, here are four reasons why you should stop doubting and start sharing.
Every minute of every day our brains are filled with thoughts, from client deadlines, to-do's, calls, meetings, appointments and ideas, to errands, the friends we need to call, the family commitments we have for the week, the things we’ve forgotten to do but still need to do, and on it goes.
With so much action going on all the time, it can become almost impossible to focus on the task at hand. To help you be more clear and precise, here are three ways to gain more clarity in business.
How your customers and potential customers perceive your brand directly impacts your bottom line. So how do you make sure you position your brand effectively in the mind of your customers?
Here are six questions to help you ensure your brand is more engaging and appealing to your customers, now and in the future.