Every day we are exposed to thousands of brands and marketing messages. Texts, emails, social media, television, radio, billboards, cars and buses all tell us what we need to be, do, have and buy. As a result, our customers have never been more savvy, or more immune to marketing messages as they are today.
For those of us who play in overcrowded market places or are busy creating new ones, the need to be different and memorable in our marketing has never been more important. Here are three copywriting tricks to help.
Having the confidence to establish yourself as an expert doesn’t always come easy, particularly for the more humble among us. But to build your profile, and make the difference that most entrepreneurs want to in business, you need to.
To give you a little more confidence that what you have to say is of value, here are four truths to accept when positioning yourself as an expert.
There can be something quite intimidating about a blank page. The pressure to fill it with words can be overwhelming. Even the most experienced writers can, at some point, feel as though their ideas have dried up, and they don’t know where to start. But it can be overcome.
Whether you need to write a presentation or proposal, a book or a blog, an advertisement or an anecdote, a newsletter or news release, here are five ways to help you overcome blank page paralysis.
There is no questioning the benefit of content marketing. But while attracting and converting customers with valuable, relevant and consistent content can yield a significant return on investment, not everyone gets it right.
To ensure you do, here are four of the biggest content marketing mistakes businesses frequently make so you can make sure you avoid them.
Could you be marketing to the wrong person or leaving off a key influencer and costing your business sales? While we spend most of our marketing budgets targeting the end user of our product or service, the truth is in many situations that one person rarely makes the purchase decision alone.
They consult with someone else, present their findings and in some cases even ask for approval or make a joint decision to proceed. In other cases someone else (think of the child in the supermarket) can have far greater influence over the buying decision, convincing your potential customer to buy your products or services in a more persuasive way than you doing it direct.
So how do you influence the influencer? Here are three tips to get you started.
Sometimes in business we are presented with opportunities that require us to produce a lot of content quickly. It could be for an editorial, a guest contribution to a blog or e-book, an awards submission, a presentation or pitch or even our own book or e-course.
While you can know your topic inside out, putting it down on paper can trigger all sorts of procrastinating behaviour and overwhelm, slowing down or stopping the writing process altogether resulting in lost opportunity or revenue.
To help you overcome distractions and package up your knowledge easily here are seven tips for writing a lot of content quickly.
Creating a name for a new business, product or service can be an overwhelming task, particularly when it can determine the identity, personality and the perception of your brand.
With this in mind you need more than a trusty thesaurus and clever word play, you need to think about the end result, the ultimate brand you want to create and then work backwards.
So here a five considerations to take into account when naming your new business, product or service.
When it comes to building your blog audience and expanding your social media reach, one of the best strategies to implement is to invite guest bloggers to write on your blog.
But to do it right you want to be strategic with who you choose to ensure you don’t just reach ‘anyone’ or ‘everyone’ but targeted readers and followers who are interested in your business, products and services.
So who and what should you ask when looking for a guest blogger for your blog? Here are six tips to help.
Your ability to compel your customers, readers and followers to read on, act or buy, directly determines your leads, conversions and business profits.
So how do you become more compelling in your sales and marketing? Here are three ways to get you started.
Your call to action is one of the most important parts of any copy you write. While your words may be clever and compelling, and your images eye catching and engaging, if you aren’t calling people to act, you won’t get the results you want.
So how do you make sure you are calling your potential customers to act effectively? Here are five sneaky call to action tips to help boost your conversions.
One of the easiest and most frustrating things for a consumer to do is put off buying your product or service until later. It could be that they’ll buy when they have more money, when they are more established, when they feel they are ready for it, after they compare what else is out there, or any number of justifications - often based around procrastination, fear or refusing to leave their comfort zone, that stops them from taking action with you now.
It can be frustrating, and not just because you haven’t closed the sale, but also because you know that your product or service could really help them, if only they would let it. So how do you create a sense of urgency to move them past their justifications? Here are three ways to drive your potential customers to act.
When it comes to getting your message out to a large audience, the first response for most business owners is to target the media. Though what more brands are starting to realise is that bloggers can be equally powerful, if not more powerful, at spreading the word.
Not only are they powerful influencers with their loyal audience, they also provide valuable link backs to your website, give you greater flexibility with more promotional posts than the media and can be a lot easier to gain coverage on – provided you do it right.
While we know how important content marketing is to generating interest and sales, and have the best intentions when it comes to keeping our blogs and social media updated, the time investment can often cause these tasks to sneak further and further down our list of priorities.
Thankfully though there are ways you can minimise the amount of time you spend while still gaining all of benefits, like these six tips for quick, easy and effective content marketing.
Whether you need to capture the attention of a potential customer on your website, convince a journalist to publish your story, increase your mailing list with your website opt-in, generate leads from an advertisement or boost your hits with a blog post, learning to write good headlines is perhaps one of the greatest time investments you can make in your business.
To help you make a start, and get more results from your marketing and advertising here are four types of headlines that can help you connect with potential customers and convert more sales.
With so much focus placed on how many likers, followers and connections we have on social media, it can be easy to lose sight of the most important number – your subscribers.
As business owners we often spend so much time, money and effort building our databases on someone else’s platform, but what about our own? If you could no longer access your social media accounts or blogs, would you have a way of staying in touch with at least some of your likers, followers, readers and connections?
It can be a scary thought can’t it? To make sure you are building your list while leveraging social media and blogging, here are three tips to turn your likers, followers, readers and connections into subscribers.
Have you ever felt the frustration of finally making the time to sit down and write that blog or article you've been meaning to only to find that all of your ideas have dried up and you can't think of anything to write about?
We've all experienced writer's block at some point, even those of us who write for a living have days when where we can't seem to think of any more words to say.
So what do you do when inspiration doesn't strike? You look at what topics you know well and what types of blogs readers love reading, and in no time ideas start flowing. To help get you thinking here are five business blog posts that are sure to be a hit with your readers.