Every day we are exposed to thousands of brands and marketing messages. Texts, emails, social media, television, radio, billboards, cars and buses all tell us what we need to be, do, have and buy. As a result, our customers have never been more savvy, or more immune to marketing messages as they are today.
For those of us who play in overcrowded market places or are busy creating new ones, the need to be different and memorable in our marketing has never been more important. Here are three copywriting tricks to help.
With customers bombarded with so many brands and advertisements each day, it is your job to make your marketing messages more persuasive and relevant to break through the noise.
But where do you start? Here are six tips to help you make your marketing messages more persuasive.
Emotions are powerful motivators. They influence every purchase decision we make. Every day we buy based on feelings of love, fear, greed, guilt, anger, frustration, happiness, hope, and curiosity and then justify our purchases logically.
While we can try to avoid using them, the truth is if you want to persuade people to buy your products and services you need to appeal to their emotions. Your potential customers are not as interested in the features of your product or service as much as what it will do for them, give them, save them, make them feel or help them become.
So to help you get greater results from your marketing, advertising and sales meetings, here are the three keys to emotional selling.
Can you believe the end of the year is right around the corner? To help you gear up for a bigger, better year with your business, here are five words to put into action to help boost your marketing in the year ahead.
Could you be marketing to the wrong person or leaving off a key influencer and costing your business sales? While we spend most of our marketing budgets targeting the end user of our product or service, the truth is in many situations that one person rarely makes the purchase decision alone.
They consult with someone else, present their findings and in some cases even ask for approval or make a joint decision to proceed. In other cases someone else (think of the child in the supermarket) can have far greater influence over the buying decision, convincing your potential customer to buy your products or services in a more persuasive way than you doing it direct.
So how do you influence the influencer? Here are three tips to get you started.
In business it pays to be different, but when you’re selling the same products or services as everyone else in your industry, it can be hard to find a way to differentiate yourself that doesn’t include competing on price.
While it can seem like a good idea to begin with, focusing on price alone means you have to work harder to make a profit, it leaves you vulnerable to competitors who undercut and you tend to attract a certain kind of customer – those difficult, fickle, price-driven customers who will up and leave you the moment they find a cheaper price.
So how do you find your point of difference when you have the same offering as others? Here are six ideas to get you thinking about how you can differentiate your business without competing on price.
If you are like most business owners your biggest point of difference comes not from what you do or even how you do it, it comes from what you know.
The knowledge you have around your industry, products and services, your customers needs, problems and challenges, the lessons you’ve learnt and the formulas, templates, processes and systems you’ve created based on your knowledge and experience is all extremely valuable.
What’s more it could be what influences a potential customer in doing business with you over your competitors. Yet most of us undersell it.
So if by chance you are underselling your knowledge, here are four reasons why you should stop doubting and start sharing.
Your ability to compel your customers, readers and followers to read on, act or buy, directly determines your leads, conversions and business profits.
So how do you become more compelling in your sales and marketing? Here are three ways to get you started.
Your call to action is one of the most important parts of any copy you write. While your words may be clever and compelling, and your images eye catching and engaging, if you aren’t calling people to act, you won’t get the results you want.
So how do you make sure you are calling your potential customers to act effectively? Here are five sneaky call to action tips to help boost your conversions.
How your customers and potential customers perceive your brand directly impacts your bottom line. So how do you make sure you position your brand effectively in the mind of your customers?
Here are six questions to help you ensure your brand is more engaging and appealing to your customers, now and in the future.
Too often businesses take an unplanned approach to their marketing, either following the crowd or acting on a hunch they decide to "try it and see". But it's the fastest way to blow your marketing budget.
True marketing magic happens when the right product or service, with the right message meets the right people, at the right time, on the right marketing platform. Though, to do that you need a strategy, and you need to test and measure your results.
So stop doing what you think you should be doing, what the company down the road is doing or what you heard would be good to try and start strategising the best way to create the marketing magic for your business. Here are five tips to get you started.
When it comes to self-promotion and marketing there tends to be two kinds of business owners, those who are their brand and those who hide behind their brand. But, in order to create a truly successful business you need a balance of both.
So here are three reasons you need to become a shameless self-promoter, and for those who want to run a mile at the thought of being more in the spotlight, how you can do it while still being somewhat in the background.
One of the easiest and most frustrating things for a consumer to do is put off buying your product or service until later. It could be that they’ll buy when they have more money, when they are more established, when they feel they are ready for it, after they compare what else is out there, or any number of justifications - often based around procrastination, fear or refusing to leave their comfort zone, that stops them from taking action with you now.
It can be frustrating, and not just because you haven’t closed the sale, but also because you know that your product or service could really help them, if only they would let it. So how do you create a sense of urgency to move them past their justifications? Here are three ways to drive your potential customers to act.
Whether we like it or not people make assumptions about us, our business and even how we conduct our business based on the industry we are in.
Don't believe me? What is the first thing that comes to mind when you think of a used car salesmen, lawyer or journalist? When you call a tradesman are you expecting them to be on time or late? Tidy or messy? What about when you meet with an accountant? Are you expecting a passionate, engaging person or a person who has less personality than their calculator?
While some people certainly do fit their industry stereotypes, many of us don't. But as frustrating as it can be to be judged according to a perception, idea or bad experience someone else is responsible for, it can provide you with a very clear way to differentiate yourself and a very powerful method to sell.
To show you here are four tips to help you turn your industry stereotype into powerful points of difference.
Every day your customers are bombarded with hundreds of marketing messages and advertisements. They are there when they turn on the television, listen to the radio, drive past a billboard, wait at a bus stop, go to a public bathroom, search online, open an email, read a magazine or newspaper and even check their letterbox.
As a result the customers you are targeting are smarter, more informed and value driven, they research their purchases and tend to see through the marketing hype and the manipulative, pushy sales tactics. They are time-poor, have shorter attention spans, scan more than read and want to know what you can do for them before they give you any more of their time or money.
To reach them, your marketing approach needs to be different, strategic, targeted, customer-focused, value packed and concise. Not always the easiest feat, but here’s a little helping hand, a four-step formula you can follow to help you create more powerful marketing campaigns, advertisements and copy.
Whether you need to capture the attention of a potential customer on your website, convince a journalist to publish your story, increase your mailing list with your website opt-in, generate leads from an advertisement or boost your hits with a blog post, learning to write good headlines is perhaps one of the greatest time investments you can make in your business.
To help you make a start, and get more results from your marketing and advertising here are four types of headlines that can help you connect with potential customers and convert more sales.
With so much focus placed on how many likers, followers and connections we have on social media, it can be easy to lose sight of the most important number – your subscribers.
As business owners we often spend so much time, money and effort building our databases on someone else’s platform, but what about our own? If you could no longer access your social media accounts or blogs, would you have a way of staying in touch with at least some of your likers, followers, readers and connections?
It can be a scary thought can’t it? To make sure you are building your list while leveraging social media and blogging, here are three tips to turn your likers, followers, readers and connections into subscribers.
Words are powerful. They can move us, engage our emotions in ways we don’t even realise and persuade us to take a course of action we may not have ordinarily taken.
That is why the words you use to help tell the story of your products and services are so important. They can be the difference between telling and selling, and someone browsing or buying.
Fortunately, there are some words and phrases that have been tried and tested to help boost engagement and conversions regardless of your industry. So to help you, here are seven words I’ve found as a copywriter to be extremely effective, regardless of who or what I’m writing about.